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All Journal BUDGETING : Journal of Business, Management and Accounting PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC)
Ryu
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The Effect of Green Packaging and Digital Payment on Consumer Behavior (A Case Study at Indomaret Asia Mega Mas Branch): Pengaruh Green Packaging dan Digital Payment terhadap Perilaku Konsumen (Studi Kasus di Indomaret Cabang Asia Mega Mas Medan) Ryu; Lazuardi, Dedy
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 4 No. 1 (2025): Inspiring Change: Innovating Together for the Future of the Economy
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v4i1.344

Abstract

The central goal of this research is to ascertain how environmentally friendly packaging (X1) and electronic payment methods (X2) influence how customers act when shopping at the Asia Mega Mas Indomaret store in Medan. The survey involved 130 participants, all of whom were customers at the Asia Mega Mas Indomaret location in Medan. The method of data collection employed direct distribution of questionnaires to respondents. The outcomes of the research demonstrate that utilizing eco-friendly packaging (X1) has a favorable impact on consumer actions (Y), and using digital payment options (X2) also positively affects consumer behavior (Y).
Analisis Intensitas Penggunaan Media Sosial terhadap Perilaku Impulsive Buying Mahasiswa STIE Eka Prasetya dalam Berbelanja Online Sia, Wilbert; Angeline, Shenny; Ryu; Situmorang, Irvan Rolyesh
BUDGETING : Journal of Business, Management and Accounting Vol. 7 No. 1 (2025): BUDGETING : Journal of Business, Management and Accounting
Publisher : Institut Penelitian Matematika Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/3jcc3924

Abstract

This study aims to analyze the intensity of social media usage on the impulsive buying behavior of STIE Eka Prasetya students in online shopping. Social media has increasingly become an effective promotional tool, exposing students to advertisements, discounts, and influencer recommendations. The findings indicate that high social media usage intensity is closely related to students’ tendency to make spontaneous purchases. Psychological factors such as fear of missing out (FOMO) and social influences from peers further reinforce this consumptive behavior. The impact can be seen in students’ financial management, which becomes less controlled. Therefore, digital and financial literacy are needed to help students manage impulsive buying behavior in the social media era.   Keywords: Impulsive Buying, Students, Online Shopping , Social Media
Co-Authors Angeline, Shenny Lazuardi, Dedy Sia, Wilbert Situmorang, Irvan Rolyesh