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All Journal Niagawan JOURNAL OF SCIENCE AND SOCIAL RESEARCH Journal of Humanities and Social Studies JURNAL MUTIARA MANAJEMEN International Journal of Economics Development Research (IJEDR) Community Engagement and Emergence Journal (CEEJ) Jurnal Manajemen Bisnis Eka Prasetya BUDGETING : Journal of Business, Management and Accounting Jurnal IPTEK Bagi Masyarakat Journal of Social Studies, Arts and Humanities (JSSAH) Jurnal Masyarakat Indonesia PERADABAN JOURNAL of ECONOMIC and BUSINESS Outline Journal of Management and Accounting Jurnal Pemberdayaan Sosial dan Teknologi Masyarakat Eastasouth Journal of Effective Community Services Journal of Society Bridge JMBD Economics and Digital Business Journal
Situmorang, Irvan Rolyesh
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Dampak Harga Dan Kualitas Rasa Terhadap Loyalitas Masyarakat Dalam Berbelanja Di Tau Kua Heci Medan Situmorang, Irvan Rolyesh; Pane, Yonson
Journal of Society Bridge Vol. 2 No. 1 (2024): Society Bridge
Publisher : Badan Koordinasi Kegiatan Kesejahteraan Sosial

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59012/jsb.v2i1.36

Abstract

Penelitian ini bertujuan Untuk mengetahui pengaruh Harga dan Cita Rasa terhadap Loyalitas Konsumen di Tau Kua Heci Medan. Metodologi penelitian yang digunakan adalah metode pendekatan kuantitatif, unit analisis dan observasi dalam penelitian ini adalah konsumen. Populasi dalam penelitian ini adalah seluruh konsumen Rumah Makan Tau Kua Heci dan Mie Rebus. Sampel yang akan digunakan dalam penelitian ini adalah sebanyak 272 konsumen berdasarkan tabel Isaac and Michael dengan metode sampel aksidental. Teknik pengumpulan data melalui kuesioner, observasi dan studi kepustakaan. Analisis ini mencakup validitas dan reliabilitas, uji asumsi klasik, analisis regresi berganda, pengujian hipotesis melalui uji t dan F, dan uji koefisien determinasi (R2). Hasil uji t menunjukkan bahwa harga berpengaruh signifikan terhadap loyalitas konsumen. Cita rasa berpengaruh signifikan terhadap loyalitas konsumen. Hasil uji F menunjukkan bahwa variable harga dan cita rasa secara simultan berpengaruh signifikan terhadap loyalitas konsumen
Pengaruh Empati Dan Daya Tanggap Terhadap Keputusan Memilih PAUD Sekolah Maitreyawira Elisabeth Nainggolan; Situmorang, Irvan Rolyesh
Jurnal Manajemen & Bisnis Digital Vol. 2 No. 1 (2023): Jurnal Manajemen dan Bisnis Digital
Publisher : Prodi Manajemen dan Bisnis Digital Universitas Binawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54771/jmbd.v2i1.978

Abstract

Abstrak: Penelitian ini bertujuan untuk menilai dampak dari tingkat empati dan daya tanggap terhadap keputusan orang tua dalam memilih Sekolah PAUD Maitreyawira sebagai tempat pendidikan anak mereka. Populasi penelitian mencakup semua orang tua peserta didik yang mendaftarkan anak-anak mereka di PAUD Sekolah Maitreyawira periode 2022. Melalui penggunaan rumus Slovin dengan tingkat kesalahan 5%, diperoleh sampel sebanyak 192 responden. Hasil analisis penelitian menunjukkan bahwa tingkat empati dan daya tanggap memiliki pengaruh positif dan signifikan secara individual terhadap keputusan memilih Sekolah PAUD Maitreyawira. Selain itu, hasil analisis juga menunjukkan bahwa secara bersama-sama, tingkat empati dan daya tanggap juga memiliki pengaruh positif dan signifikan terhadap keputusan memilih Sekolah PAUD Maitreyawira. Hal ini diperkuat oleh nilai R square (R2), yang menandakan bahwa tingkat empati dan daya tanggap memiliki pengaruh yang berarti terhadap keputusan memilih Sekolah PAUD Maitreyawira.   Kata kunci: Empati, Daya Tanggap, Keputusan Memilih.   Abstract: This study aims to assess the impact of empathy and responsiveness on parents' decisions in choosing Maitreyawira PAUD School as their child's place of education. The study Population included all parents of students who enrolled their children in PAUD Sekolah Maitreyawira for the period 2022. Through the use of the Slovin formula with an error rate of 5%, a sample of 192 respondents was obtained. The results of the research analysis showed that the level of empathy and responsiveness had a positive and significant influence individually on the decision to choose Maitreyawira ECCE School. In addition, the results of the analysis also show that together, the level of empathy and responsiveness also has a positive and significant influence on the decision to choose Maitreyawira ECCE School. This is reinforced by the R square (R2) value, which indicates that the level of empathy and responsiveness has a significant influence on the decision to choose Maitreyawira PAUD School.   Keywords: Empathy, Responsiveness, Choosing Decisions.
The Effect of Training Implementation And Work Discipline Level In Improving Employee Performance At PT. Jasa Raharja (Persero) Medan Branch Office Situmorang, Irvan Rolyesh
Jurnal Manajemen Bisnis Eka Prasetya Vol 8 No 1 (2022): Edisi Maret
Publisher : LPPM STIE EKA PRASETYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/jmbep.v8i1.225

Abstract

The purpose of this study was to determine whether training and work discipline affect employee performance at PT. Jasa Raharja (Persero) Medan Branch Office. The performance produced by employees at this company is not good, because the training factor which is still considered not good is carried out based on established procedures and work discipline in this case is the high level of employee absenteeism. The population in this study was 50 employees, the sample used was 50 employees.The results showed that there was a positive and significant effect of training on employee performance. For the work discipline variable, there is a positive and significant effect of work discipline on employee performance. For the variables of training and work discipline on employee performance, it was simultaneously obtained that there was a positive and significant effect of training and work discipline on employee performance at PT. Jasa Raharja (Persero) Medan Branch Office. The magnitude of the effect of training and work discipline on employee performance can be seen from the value of R Square which means that there is an effect of training and work discipline on employee performance. Apart from training and work discipline, there are other influences that affect employee performance such as compensation, leadership style, motivation and other variables.
Effect of Service Quality and Relational Marketing on Consumer Purchasing Decisions at PT. Garuda Teladan Biscuid Binjai North Sumatra. Situmorang, Irvan Rolyesh
Jurnal Manajemen Bisnis Eka Prasetya Vol 8 No 2 (2022): Edisi September
Publisher : LPPM STIE EKA PRASETYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/jmbep.v8i2.248

Abstract

The purpose of this study is to find out the influence of Service Quality, Relational Marketing on Consumer Purchasing Decisions there is PT. Garuda Teladan Biscuid Binjai North Sumatra. Population in research at PT. Garuda Teladan Biscuid Binjai North Sumatra as many as 157 respondents. The sample was obtained by 61 respondents. The sampling technique uses Simple Random Sampling. data sources in this study from primary data collection techniques, namely observations, interviews, and questionnaires. The data analysis technique used is multiple linear regression analysis.The results of the partial research are quality of service has a positive and significant effect on Consumer Purchasing Decisions. Relational Marketing has a positive and significant effect on Consumer Purchasing Decisions. Simultaneously obtained Quality of Service and Relational Marketing affects Consumer Purchasing Decisions. The results of the R Square Test showed that the Quality of Service and Relational Marketing had an influence of 81.5%, while the remaining 18.5 was influenced by other factors not included in this study such as Price, Promotion, Products, and so on
Application of Brand Ambassador and Product Reviews to Improve Purchasing Decisions for Scarlett Whitening Products Situmorang, Irvan Rolyesh
Outline Journal of Management and Accounting Vol. 3 No. 2 (2024): Edisi December
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/ojma.v3i2.219

Abstract

The purpose of this research is to determine the influence of brand ambassadors and product reviews on purchase decisions for Scarlett Whitening Products, both partially and simultaneously. This research uses a quantitative methodology with a Likert scale for measurement. The population in this study cannot be known, so the sample collection uses the "Hair" formula, which means the number of indicators is multiplied by the maximum criterion, namely 10. The regression used is multiple linear regression. The results of the first hypothesis show that brand ambassadors have no influence on purchasing decisions for Scalett Whitening products. The results of the second hypothesis show that product reviews have a positive and significant effect on purchasing decisions for Scallett Whitening Products. The results of the third hypothesis show that brand ambassadors and product reviews have a positive and significant effect on purchasing decisions for Scalett Whitening Products at Plaza Medan Fair. The results of the coefficient of determination show that brand ambassadors and product reviews contributed 93.8%, while the remaining 6.2% was influenced by other variables not examined in this research
Sosialisasi Cara Sehat Mengelola Keuangan Keluarga Kepada Para Ibu di GKPI Jemaat Khusus Teladan Loo, Petrus; Situmorang, Irvan Rolyesh; Simarmata, Asiana; Nainggolan, Susan G
Jurnal Masyarakat Indonesia (Jumas) Vol. 2 No. 02 (2023): Jumas : Jurnal Masyarakat Indonesia
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/jumas.v2i02.53

Abstract

Managing finances is one of the things that is difficult to do for some people. This is said to be difficult due to various factors, namely, high needs and wants, as well as incompatibility of income and expenditure. This situation often occurs in families, where the high demands of life must be met. Some financial principles that must be applied in the family easily and simply are spending must be smaller than income, avoiding debt, living simply, managing finances simply, saving, paying bills as soon as possible when getting income and the agreement of family members in managing finances. Finances can be managed properly if there is consistency in the household against the agreement that has been previously set.
Pengaruh Cita Rasa dan kepuasan pelanggan terhadap Loyalitas Pelanggan pada Bhinneka Food House Situmorang, Irvan Rolyesh; Wijaya, Michael Kurniawan
Community Engagement and Emergence Journal (CEEJ) Vol. 6 No. 1 (2025): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v6i1.7967

Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh cita rasa dan kepuasan pelanggan terhadap loyalitas pelanggan pada Bhinneka Food House. Metode penelitian adalah kuantitatif. Jumlah populasi tidak dapat dihitung. Untuk itu menggunakan lemeshow sehingga hasil sampel yang diperoleh 97 pelanggan Bhinneka Food House. Teknik pengambilan sampel adalah accidental sampling. Teknik pengumpulan data menggunkana kuesioner penelitian dengan menggunakan distirbusi google form. Teknik analisa data mengunakan analisi regresi linear berganda dengan SPSS 26. Hasil penelitian memperoleh bahwa secara parsial cita rasa terhadap loyalitas pelanggan, secara parsial kepuasan pelanggan terhadap loyalitas pelanggan dan secara simultan cita rasa dan kepuasan pelanggan terhadap loyalitas pelanggan.
CONTRIBUTION OF SOCIAL MEDIA AND GREEN MARKETING IN IMPROVING PURCHASING DECISIONS AT MCDONALD WILLIAM ISKANDAR Situmorang, Irvan Rolyesh; Wilbert, Wilbert
JURNAL MUTIARA MANAJEMEN Vol 10 No 1 (2025): Jurnal Mutiara Manajemen
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51544/jmm.v10i1.5947

Abstract

The rapid development of the era into the digital era makes competition in the business world increasingly tight. Companies must be able to determine the right marketing strategy to get maximum profit, the use of social media and green marketing strategies are one of the most widely used methods today. Therefore, this consideration aims to determine the impact of social media and green marketing on purchasing choices at McDonald William Iskandar Medan. The r strategy used in this study is quantitative, and the population used in this study consists of customers who have shopped at McDonald William Iskandar Medan, the exact number of which cannot be determined. Because the number of respondents is uncertain, the researcher uses the hair method, which can be a strategy used when the researcher does not know the exact population estimate. In this study, 110 respondents were obtained, while the testing procedure used was a coincidence test. Data testing includes the classical expressive assumption test, different direct testing, fractional theory test (t-test) and simultaneous test (f-test), and the confidence coefficient test. This study produces a positive critical impact, both partially and simultaneously, between social media and green marketing on purchasing choices at McDonald William Iskandar Medan.
Application of Brand Ambassador and Product Reviews to Improve Purchasing Decisions for Scarlett Whitening Products Situmorang, Irvan Rolyesh
Outline Journal of Management and Accounting Vol. 3 No. 2 (2024): December
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/ojma.v3i2.219

Abstract

The purpose of this research is to determine the influence of brand ambassadors and product reviews on purchase decisions for Scarlett Whitening Products, both partially and simultaneously. This research uses a quantitative methodology with a Likert scale for measurement. The population in this study cannot be known, so the sample collection uses the "Hair" formula, which means the number of indicators is multiplied by the maximum criterion, namely 10. The regression used is multiple linear regression. The results of the first hypothesis show that brand ambassadors have no influence on purchasing decisions for Scalett Whitening products. The results of the second hypothesis show that product reviews have a positive and significant effect on purchasing decisions for Scallett Whitening Products. The results of the third hypothesis show that brand ambassadors and product reviews have a positive and significant effect on purchasing decisions for Scalett Whitening Products at Plaza Medan Fair. The results of the coefficient of determination show that brand ambassadors and product reviews contributed 93.8%, while the remaining 6.2% was influenced by other variables not examined in this research
Decoding Consumer Choice: An Economic Analysis of Product Availability and Brand Awareness at PT Kurniaputra Mandiri Situmorang, Irvan Rolyesh; Angkasa, Jesselyn; Setyorini, Dian
International Journal of Economics Development Research (IJEDR) Vol. 6 No. 3 (2025): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v6i3.7724

Abstract

In today’s highly competitive market, companies are increasingly focused on building a strong, customer-centric organizational culture while emphasizing social responsibility and sustainability. Despite these efforts, modern business management still faces challenges such as insufficient employee competencies, complex risk management, and the ongoing struggle to balance short-term performance with long-term strategic goals. This study aims to examine the effect of product availability and brand awareness on consumer purchase decisions at PT KurniaPutra Mandiri. A quantitative research approach was employed, involving a population of 129 consumers who purchased Honda motorcycles more than once in 2023. Based on the Slovin formula, a sample of 98 respondents was selected using an accidental sampling technique. The results indicate that product availability has a significant positive effect on purchase decisions. Similarly, brand awareness also positively and significantly influences purchase decisions. Furthermore, the study confirms that both product availability and brand awareness simultaneously have a significant impact on consumer purchase decisions at PT KurniaPutra Mandiri.
Co-Authors Agus Susanto Angeline, Shenny Angkasa, Jesselyn Antonius, Delsen Artan, Silvia Artan, Silvina Aurelia Vasly Aurelia, Aurelia Bao Giang, Phan Caga, Junaedi Capreli, Fernando Carine, Carine Catherine Catherine Cendikiawan, Jeffry Concetta, Cheryl David David Dovean, Dovean Elisabeth Nainggolan Fadhia, Sarah Fredericko, Alexander Gultom, Pesta Hasibuan, Raja Pratama Winfrid Haubu, TJ. Holy, Jefry Jansen, Albert Kanchawongpaisan, Sipnarong Kelrin, Kelrin Kholi, Wilbert Koscius, Rendy Liandro, Liandro Lie, Sharlen Mariani Mariani Melyani Melyani, Melyani Michelle, Michelle Nainggolan, Susan G Nugraha, Arya Agung Pane, Yonson Petrus Loo Prasetio, Vasco Mario prastika, cindy Purba, Tigor Putri, Cantika Rahmadini, Dara Aisyah Rahmatyadi, Chandera Riana, Catherine Falencia Ryu Saphira, Viony Saragih, Rafiani Satria Satria, Satria Setyorini, Dian Sia, Wilbert Simarmata, Asiana Sinaga, Vanessa Singh, Maan Kriswer Sitepu, Novi Indriyani Situmorang, Frenky Stephanie Stephanie Stevani, Stevani Sylphia, Sylphia Tanaka, Leony Tantriady, Alex Tiofanny, Claudie Vanessa, Virnie Veri, Veri Violyne A. S Widalicin Januarty Wijaya, Geane Vanie Michelle Wijaya, Michael Kurniawan Wijaya, Sterin Wilbert Wilbert Willy, Willy Wilson Wilson Wiranata, Wilson Wirnawan, Wirnawan Ydris, Ydris