Claim Missing Document
Check
Articles

Found 2 Documents
Search

KKN Promotes a Clean Environment: Sorting, Composting, and Waste Facilities in RT.01, RW.01 Pematang Gubernur Likasma, Fingkin; Sepliana, Rike; Riri, Alita; Juniar, Intan; Ramahdani, Dita; Wijaya, Ermy; Irwanto, Tito; Abi, Yudi Irawan
Jurnal Pengabdian Mandiri Vol. 2 No. 2 (2025): Desember
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/mandiri.v2i2.861

Abstract

Due to population growth and wasteful consumption patterns that exceed management capabilities, waste has become a major problem in various communities, including in Indonesia. The accumulation of waste causes methane gas emissions, environmental pollution, and aesthetic and public health problems. The situation is exacerbated by the lack of facilities, integrated systems, and public awareness. Real Work Lecture (KKN) offers practical solutions and encourages strategic behavioral change. The purpose of this study was to determine how KKN impacts waste management in RT.01, RW.01 Pematang Gubernur, including sorting, composting, and utilization of waste facilities; in addition, to find factors that influence the success of the program. Planning, action, observation, and reflection are components of the participatory action research approach. The study will be conducted from June 11 to July 4, 2025 in RT.01, RW.01 Pematang Gubernur Village, Muara Bangkahulu District, Bengkulu City. Data were collected through documentation and in-depth interviews with community leaders and community representatives. Data analysis is a qualitative description technique in which data is reduced, presented in the form of narratives, descriptions, tables, or images, and then conclusions are drawn to ensure the sustainability of the program. The waste sorting program does many things, such as sorting organic and inorganic waste, making compost, and making trash bins. The purpose of this program is to increase public awareness, reduce the amount of waste disposed of at the landfill, and make the environment cleaner. The creation of organic and inorganic trash bins aims to facilitate waste sorting from the source and increase public awareness of responsible waste management. The KKN team also educates and facilitates household waste sorting. Compost is made with ash produced from burning organic waste to increase soil fertility and manage waste independently. As a result, this KKN program focuses on increasing public awareness and environmental cleanliness practices through household waste sorting, composting, and providing waste management facilities. It is hoped that this will result in a cleaner, healthier, and more sustainable environment in the community.
The Effect Of Consumer Engagement And Vividness In Tiktok Marketing Content On Re-Purchase Intention Among Generation Z In The City Of Bengkulu Sepliana, Rike; Wijaya, Ermy; Handayani, Sri
Jurnal Pakar Manajemen Vol. 2 No. 2 (2026): Maret
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jpm.v2i2.422

Abstract

Consumer Engagement and Vividness in TikTok Marketing Content are important factors that can influence consumer Re-Purchase Intention. The higher the level of customer engagement and the clarity of a strong marketing video, the greater the likelihood of consumers making a purchase. The purpose of this study is to examine whether there is an influence between Consumer Engagement and Vividness in TikTok Marketing Content on Re-Purchase Intention among Generation Z in Bengkulu City. This study focuses on social media commerce on the TikTok platform. Based on the characteristics of the study, a sample of 100 respondents was obtained using the nonprobability sampling method. The research analysis used multiple linear regression analysis. The results of this study indicate that there is a positive and significant influence between Consumer Engagement on Re-Purchase Intention among Generation Z in Bengkulu City. Because t count is greater than t table (3.155> 1.660) with a significant value of 0.002 <0.05, which means Ha is accepted and H0 is rejected. There is a positive and significant influence between Vividness in Tiktok Marketing Content on Re-Purchase Intention among Generation Z in Bengkulu City. Because t count is greater than t table (7,551> 1,660) with a significant value of 0.001 <0.05 which means Ha is accepted and H0 is rejected. There is a positive and significant influence between Consumer Engagement and Vividness in Tiktok Marketing Content together (simultaneously) on Re-Purchase Intention among Generation Z in Bengkulu City. Because F count is greater than F table (122,926> 3.09) with a value (Sig) of 0.001 <0.005. The results of multiple linear regression have the equation Y = 5.367 + 0.263X1 + 0.627X2 + e. Because the regression direction is positive, it can be interpreted that if Consumer Engagement and Vividness increase, Re-Purchase Intention in generation Z in Bengkulu City will also increase.