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Pendampingan Pemanfaatan Media Sosial Untuk Promosi Dan Pemasaran Tahu Tempe Di Kota Manna Ramahdani, Dita; Sachanovrissa, Silke; Subhi, Ramadan; Nurzam, Nurzam; Tambunan, Dennis Rydarto
Jurnal Dehasen Untuk Negeri Vol 3 No 2 (2024): Juli
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdun.v3i2.6280

Abstract

The world of marketing will definitely be influenced by rapid advances in technology, the digital world and the internet. The world is experiencing a shift from conventional (offline) to digital (online) marketing strategies. This digital marketing strategy has more. Digital marketing is the promotion and search for product markets through digital media online by utilizing various means, such as social networks, and allows potential consumers to obtain various information about products and carry out transactions via the internet. Mr. Yuli is a tofu and tempeh entrepreneur in the city of Manna, southern Bengkulu. This business was founded in 80 and he has been in this business for approximately 44 years. Providing online marketing training using social media so that this business can develop. By using product and distribution innovation methods.
Analisis Studi Kelayakan Bisnis Pada Pengembangan UMKM Usaha Tahu Dan Tempe Bapak Yulianto Ditinjau Dari Aspek Keuangan Ramahdani, Dita; Handayani , Sri; Sachanovrissa , Silke
Jurnal Pusat Manajemen Vol. 1 No. 2 (2024): Desember
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jpm.v1i2.442

Abstract

This research aims to determine the business feasibility of Pak Yulianto's tofu and tempeh business, and to determine the feasibility from a financial aspect. Meanwhile, the research method used for financial aspects uses the Payback Period (PP), Net Present Value (NPV), Internal Rate of Return (IRR), Profitability Index (PI) research methods. The results of this research show that the tofu and tempeh business is considered viable because the business location is strategic and easy to reach by consumers, the technology used is modern and the production process is easy. From the results of the financial aspect analysis, it shows that the tofu and tempe business is said to be feasible to run with a projected life of 5 years at a discount rate of 10%. Analysis of eligibility criteria for income payback period (PP), net present value (NPV) of IDR 114,505,137 , the profitability index (PI) value is 1.15% and the internal rate of return (IRR) is 23%.
KKN Promotes a Clean Environment: Sorting, Composting, and Waste Facilities in RT.01, RW.01 Pematang Gubernur Likasma, Fingkin; Sepliana, Rike; Riri, Alita; Juniar, Intan; Ramahdani, Dita; Wijaya, Ermy; Irwanto, Tito; Abi, Yudi Irawan
Jurnal Pengabdian Mandiri Vol. 2 No. 2 (2025): Desember
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/mandiri.v2i2.861

Abstract

Due to population growth and wasteful consumption patterns that exceed management capabilities, waste has become a major problem in various communities, including in Indonesia. The accumulation of waste causes methane gas emissions, environmental pollution, and aesthetic and public health problems. The situation is exacerbated by the lack of facilities, integrated systems, and public awareness. Real Work Lecture (KKN) offers practical solutions and encourages strategic behavioral change. The purpose of this study was to determine how KKN impacts waste management in RT.01, RW.01 Pematang Gubernur, including sorting, composting, and utilization of waste facilities; in addition, to find factors that influence the success of the program. Planning, action, observation, and reflection are components of the participatory action research approach. The study will be conducted from June 11 to July 4, 2025 in RT.01, RW.01 Pematang Gubernur Village, Muara Bangkahulu District, Bengkulu City. Data were collected through documentation and in-depth interviews with community leaders and community representatives. Data analysis is a qualitative description technique in which data is reduced, presented in the form of narratives, descriptions, tables, or images, and then conclusions are drawn to ensure the sustainability of the program. The waste sorting program does many things, such as sorting organic and inorganic waste, making compost, and making trash bins. The purpose of this program is to increase public awareness, reduce the amount of waste disposed of at the landfill, and make the environment cleaner. The creation of organic and inorganic trash bins aims to facilitate waste sorting from the source and increase public awareness of responsible waste management. The KKN team also educates and facilitates household waste sorting. Compost is made with ash produced from burning organic waste to increase soil fertility and manage waste independently. As a result, this KKN program focuses on increasing public awareness and environmental cleanliness practices through household waste sorting, composting, and providing waste management facilities. It is hoped that this will result in a cleaner, healthier, and more sustainable environment in the community.