Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Jurnal Pendidikan Ekonomi (JURKAMI)
Saputra, Anang Rizqi
Unknown Affiliation
Economics, Econometrics & Finance Education Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
KEPUTUSAN PEMBELIAN JERSEY ORISINAL PERSEBAYA MUSIM 2024/2025: PENGARUH FANATISME DAN DESAIN PRODUK Saputra, Anang Rizqi; Fitriyah, Zumrotul
Jurnal Pendidikan Ekonomi (JURKAMI) Vol 10, No 3 (2025): JURKAMI
Publisher : STKIP Persada Khatulistiwa Sintang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31932/jpe.v10i3.5298

Abstract

Persebaya is one of the clubs wih the largest fanatical supporter base in Indonesia. Fanatical fans tend to have strong emotional ties and purchase their favorite products, with unique and superior product designs being an important factor in attracting consumers. However, imitation jerseys are still widely sold an in high demand. This study aims to examine the influence of fanaticism and product design on the decision to purchase original Persebaya jerseys for the 2024/2025 season in Surabaya. The study population consists of Persebaya jersey consumers residing in the city of Surabaya. The sample size comprises 99 respondents. The research method employs a quantitative approach. Sample criteria include consumers who have purchased original Persebaya jerseys for the 2024/2025 season, Persebaya fans, and individuals aged 17 years or older. Data was collected through a google forms questionnaire and analyzed using structural equation modeling with the assistance of the SmartPLS 3.0 apps. The results of the analysis indicate that fanaticism and product design have a positive influence on the decision to purchase the original Persebaya jersey for the 2024/2025 season.
Co-Authors Zumrotul Fitriyah, Zumrotul