Articles
<![CDATA[Pengaruh Pengalaman Pelanggan dan Persepsi Harga Terhadap Minat Beli Ulang Produk ]]>
<![CDATA[Nurul Izzah, Berliana]]>;
<![CDATA[Purwanto, Sugeng]]>;
<![CDATA[Fitriyah, Zumrotul]]>
<![CDATA[ Akuisisi : Jurnal Akuntansi Vol 19, No 1 (2023) ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Metro ]]>
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DOI: 10.24127/akuisisi.v19i1.1127
<![CDATA[Deodorant is the one of the main alternatives for the community in overcoming the problem of bad body odor. The large number of deodorant products with various brands in circulation, makes the competition in the deodorant industry in the market share even tighter. One of the most famous deodorant products in Indonesia is Rexona. This study aims to determine the influence of customer experience and price perception on repurchase interest of Rexona deodorant products in the city of Surabaya. The sample used in this study were buyers and users of Rexona deodorant for 2 (two) users times in the city of Surabaya as many as 100 people. The sampling method used is non-probability sampling with purposive sampling. The analysis technique used is Partial Least Square (PLS). Data collected from questionnaire results using the likert method are used to test the validity and reliability of the data. The research results show that customer experience and price perception have a positive effect on repurchase interest of Rexona deodorant products in the city of Surabaya.]]>
<![CDATA[The Influence of Product Quality and Price Perception on Gold Purchasing Decisions at the Slamet Jaya Shop, Surabaya ]]>
<![CDATA[Akbar, M. Rizal]]>;
<![CDATA[Fitriyah, Zumrotul]]>
<![CDATA[ International Journal of Economics (IJEC) Vol. 3 No. 1 (2024): January-June ]]>
Publisher : <![CDATA[PT Inovasi Pratama Internasional ]]>
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DOI: 10.55299/ijec.v3i1.817
<![CDATA[The aim of this research is to determine the influence of product quality and price perception on the decision to purchase gold products at the Slamet Jaya store in Surabaya. The population in this study are consumers who own gold in Surabaya who have made purchases at the Slamet Jaya gold collection in Surabaya. The sample in this study was 98 respondents taken using a purposive sampling technique, namely taking samples based on criteria. The sample collected of respondents who had purchased gold products at Take Slamet Jaya Surabaya. The data used in this research are primary and secondary data. The analysis technique used in this research is (PLS) with validity test and hypothesis testing. The results of this research prove that: (1) product quality has a positive and significant effect on purchasing decisions (2) price perception has a positive and significant effect on purchasing decisions.]]>
<![CDATA[Pengaruh Store Atmosphere dan Kualitas Pelayanan terhadap Keputusan Pembelian di Coffeshop Samata House Surabaya ]]>
<![CDATA[Kurniawan, Kevin Adi]]>;
<![CDATA[Fitriyah, Zumrotul]]>
<![CDATA[ Reslaj : Religion Education Social Laa Roiba Journal Vol 6 No 3 (2024): Reslaj: Religion Education Social Laa Roiba Journal ]]>
Publisher : <![CDATA[LPPM Institut Nasional Laa Roiba Bogor ]]>
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DOI: 10.47467/reslaj.v6i3.5038
<![CDATA[Penelitian ini bertujuan untuk mengidentifikasi bagaimana pengaruh Store Atmosphere dan Kualitas Pelayanan terhadap Keputusan Pembelian produk Coffeshop Samata House Surabaya. Populasi riset berikut ialah pelanggan produk Coffeshop Samata House Surabaya. Metode riset berikut sifatnya kuantitatif melalui pemilihan sampel sebanyak 91 subyek serta menyebarkan angket di Kota Surabaya memakai Google Form. Teknik penghimpunan sampel mempergunakan non-probability sampling dan metode purposive sampling. Sampel tersusun dari subyek yang menetap di kisaran Kota Surabaya, berumur 17 tahun lebih, pembeli serta pengguna produk Coffeshop samata House. Data yang dipilih dari subyek ialah data primer dan sekunder. Teknik analisa yang dipergunakan pada riset berikut ialah PLS (Partial Least Square) melalui pengujian reabilitas, validitas, dan hipotesis. Bersumber hasil pengolahan data riset berikut bisa dibuat simpulan bahwasanya keputusan pembelian produk Coffeshop Samata House terpengaruh secara signifikan dan positif oleh variabel Store Atmosphere dan Kualitas Pelayanan.]]>
<![CDATA[PENGARUH PENGGUNAAN HRIS TERHADAP KEPUASAN KERJA DI PT RECKITT INDONESIA ]]>
<![CDATA[Melias Banta Sebayang, Anjesaya]]>;
<![CDATA[Fitriyah, Zumrotul]]>
<![CDATA[ SOCIETY Vol. 14 No. 2 (2023): Desember 2023 ]]>
Publisher : <![CDATA[Universitas Islam Negeri Mataram ]]>
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DOI: 10.20414/society.v14i2.7795
<![CDATA[Perubahan pada sistem di tempat kerja diakibatkan oleh pesatnya pertumbuhan teknologi. Guna memelihara supaya bisnis senantiasa berjalan dengan baik, manajemen sumber daya manusia merupakan fungsi penting perusahaan. Tugas-tugas pengembangan sumber daya manusia cukup rumit sehingga membutuhkan penggunaan teknologi, khususnya Human Resource Information System (HRIS), demi pengelolaan sistem yang efektif dan memaksimalkan potensi manusia. Tujuan dari riset ini ialah untuk mengukur bagaimana perangkat HRIS mempengaruhi kepuasan kerja di PT Reckitt Indonesia. Teknik penelitian kuantitatif digunakan untuk penelitian ini. Penelitian ini menemukan hal-hal berikut: Nilai 0,646 untuk koefisien determinasi (R2) menunjukkan bahwa variabel penggunaan HRIS mempengaruhi kepuasan kerja sebesar 64,6%, dengan 35,4% sisanya dipengaruhi oleh variabel lain. Berdasarkan hasil uji regresi linier sederhana tingkat signifikansi 0.000 < 0.05 yang berari kedua variabel berpengaruh positif dan signifikan, menerima H1.]]>
<![CDATA[Pengaruh Brand Reputation dan Brand Trust Terhadap Purchase Intention McDonald's di Surabaya ]]>
<![CDATA[Satria, Tegar]]>;
<![CDATA[Fitriyah, Zumrotul]]>
<![CDATA[ Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ) ]]>
Publisher : <![CDATA[Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI) ]]>
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DOI: 10.37385/msej.v5i2.5923
<![CDATA[Purchase intention mendeskripsikan kecenderungan atau niat pelanggan untuk membeli produk atau layanan tertentu. Semakin tinggi nilai minat beli pelanggan tentu akan meningkatkan laba perusahaan. Banyak faktor dapat mempengaruhi minat beli pada McDonald's, beberapa diantaranya adalah brand reputation dan brand trust. Penelitian ini dirancang untuk mengeksplorasi pengaruh brand reputation dan brand trust terhadap purchase intention di McDonald’s Surabaya. Penelitian ini menerapkan pendekatan kuantitatif dengan memanfaatkan software Smart PLS sebagai alat analisis data. Sebanyak 81 responden dipilih menggunakan metode purposive sampling. Analisis data terdiri dari uji validitas, reliabilitas, nilai R-Square, dan uji hipotesis dengan teknik bootstrapping. Hasil penelitian menemukan bahwa brand reputation memiliki dampak signifikan terhadap niat pembelian di McDonald’s Surabaya. Selain itu, penelitian juga mengungkapkan bahwa brand trust memiliki peran positif dalam mempengaruhi purchase intention di McDonald’s Surabaya.]]>
<![CDATA[Consumer Behavior In Digital Banking Among Gen Z In Surabaya ]]>
<![CDATA[Wiyanti, Fiana Dwi]]>;
<![CDATA[Fitriyah, Zumrotul]]>;
<![CDATA[Izaak, Wilma Cordelia]]>
<![CDATA[ JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 8, No 3 (2024): JHSS (Journal of Humanities and Social Studies) ]]>
Publisher : <![CDATA[UNIVERSITAS PAKUAN ]]>
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DOI: 10.33751/jhss.v8i3..10849
<![CDATA[The development of technology is an essential part of various aspects of life, including the economy. This also encouraged the transition from using physical to digital payment, which has positively impacted the banking industry. BLU by BCA Digital is a digital bank to answer necessity of digital era. That makes ease of use perception a crucial aspect, with contribution from BLU by BCA Digital’s brand image as part of the BCA Group. This research examines the contribution of perceived ease of use on the intention to use through brand image as an intervening variable of BLU by BCA Digital in Surabaya. By using quantitative and statistical data analysis descriptive with SEM-PLS, this research is limited to the research population, which is M-BCA customers in Surabaya. The sample in this study is 100 M-BCA customers aged 17-27 years who are part of Generation Z and familiar with BLU by BCA Digital. The results show that Perceived Ease Of Use (X) and Brand Image (Z) have a contribution to Intention To Use (Y), Perceived Ease Of Use (X) has a contribution to Brand Image (Z), and Brand Image (Z) able to strengthen the contribution in the midst of Perceived Ease Of Use (X) and Intention To Use (Y) BLU by BCA Digital in Surabaya as an indirect effect.]]>
<![CDATA[The Influence of Brand Ambassador and Content Marketing on Decisions to Purchase Ultra Milk Products (Case Study of Instagram Users in Surabaya) ]]>
<![CDATA[Putri, Betaria Novila Ananda]]>;
<![CDATA[Fitriyah, Zumrotul]]>
<![CDATA[ Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 1 (2024): Sharia Economics ]]>
Publisher : <![CDATA[Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto ]]>
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DOI: 10.31538/iijse.v8i1.5486
<![CDATA[This study was conducted to determine and understand how Brand Ambassadors and content marketing affect consumer purchasing decisions to buy Ultra Milk milk. In the current era, many companies use K-pop Brand Ambassadors and content marketing to promote their products on social media platforms, one of which is Instagram. It is hoped that this research will be useful as a reference in future research. The method used in this study uses SEM techniques with a quantitative approach and purposive sampling method using a Likert scale. The results showed that the Brand Ambassador variable did not have a significant influence on purchasing decisions. In contrast to the content marketing variable which has a significant influence. The implication of the results of this study is the importance of companies in optimising the role of Brand Ambassadors in marketing Ultra Milk milk products and maintaining and developing Content Marketing strategies.]]>
<![CDATA[IMPLEMENTASI DIGITAL MARKETING DALAM MENINGKATKAN PENJUALAN MOBIL DI SHOWROOM JATI SUBUR LEWAT APLIKASI FACEBOOK ]]>
<![CDATA[Indra, Ramadhan]]>;
<![CDATA[Fitriyah, Zumrotul]]>
<![CDATA[ Batara Wisnu : Indonesian Journal of Community Services Vol. 5 No. 2 (2025): Batara Wisnu | Mei - Agustus 2025 ]]>
Publisher : <![CDATA[Gapenas Publisher ]]>
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DOI: 10.53363/bw.v5i2.417
<![CDATA[The digital transformation era has driven business actors, including used car dealers, to adopt social media-based marketing technologies. Jati Subur Mobil (JSM), a used car showroom located in Rungkut Alang-Alang No. 195, Surabaya, has utilized Facebook as a marketing platform to increase its vehicle sales. This study aims to analyze the impact of Facebook application usage in the digital marketing strategy at JSM. The research uses a descriptive qualitative method with a case study approach. Results indicate that Facebook effectively increases customer reach and enhances car sales by 20%. Key strategies include the use of Facebook Marketplace, buy-and-sell groups, and the creation of aesthetic and cinematic content to attract customers emotionally and visually. This case highlights the importance of consistent content publishing, responsive interaction with potential buyers, and optimal use of Facebook features to build engagement and drive sales. The findings can serve as a practical guide for new entrepreneurs in the automotive retail industry seeking to leverage digital platforms like Facebook for business growth.]]>
<![CDATA[Accelerating SMES Performance in East Surabaya through Digitalization ]]>
<![CDATA[Majid, Nurkholish]]>;
<![CDATA[Kusuma Wardhani, Nuruni Ika]]>;
<![CDATA[Fitriyah, Zumrotul]]>
<![CDATA[ Enrichment : Journal of Management Vol. 13 No. 6 (2024): February ]]>
Publisher : <![CDATA[Institute of Computer Science (IOCS) ]]>
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DOI: 10.35335/enrichment.v13i6.1855
<![CDATA[Purpose of this research are analyzing impact digitalization among the SMES in Surabaya City by using digital technology which measuring by their perception ease of use, usefulness and trust using digital technology and its impact on SMES Performance. Research conduct with quantitative analysis by using explanatory research design. The population of this research are 7158 SMES in Surabaya especially East Surabaya then we acquired 100 sample of SMES by using Slovin-Formula. Data collected by share questioner among 100 Respondents of SMES in East Surabaya. Data analyzed by using SEM-PLS with instrument validity and reliability test then bootstrapping to know hypothesis-testing results. Results identified perceived ease of use and usefulness affect SMES performance and can improve productivity by using digitalization technology. However, trust has no impact on SMES Performance in Digitalization Technology Context. This study offers significant advantages for the government, particularly in Surabaya City, aiming to enhance digitalization among SMEs by leveraging social media and e-wallets, thereby improving their technological performance. Additionally, it sheds light on how SMEs can harness digitalization technology to increase profitability and reap numerous benefits.]]>
<![CDATA[The Influence Of Online Customer Reviews And Influencer Marketing On The Originote Skincare Product Purchase Interest On Tiktok ]]>
<![CDATA[Safitri, Dian Ayu]]>;
<![CDATA[Fitriyah, Zumrotul]]>
<![CDATA[ JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 9, No 2 (2025): Journal of Humanities and Social Studies ]]>
Publisher : <![CDATA[UNIVERSITAS PAKUAN ]]>
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DOI: 10.33751/jhss.v9i2.12126
<![CDATA[Products that can make facial skin healthier and glowing. One of the local beauty industry brands is the originote, The originote has beauty products, one of the viral products is serum. The marketing strategy carried out by the originote is with Online Customer Review and Influencer Marketing. This study aims to determine the influence of Online Customer Review and InfluencerMarketingon purchase Interest of The Originote Skincare Products on TikTok. This research method uses a quantitative method. The population in this study were TikTok application users who knew about The Originote Skincare products. Sampling was done by purposive sampling which was calculated using the Ghozali formula with a total of 126 respondents. The analysis technique used in this study was SEM-PLS using SmartPLS 4. The results showed that online customer reviews and influencer marketing each had a significant influence on purchase interest in The Originote skincare on TikTok.]]>
