Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang
Mardiana R
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Individual Entrepreneurship Orientation for Implementation of Digitalization and Value Creation to Improve MSME Performance Hassandi, Irfan; Mardiana R
JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Vol. 12 No. 1 (2025): JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) NOVEMBER
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jkbm.v12i1.15791

Abstract

This study investigates the influence of Individual Entrepreneurial Orientation (IEO) on digital tech-nology adoption, value creation, and MSME performance in Jambi City, Indonesia. Using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with 165 respondents, the study examines how IEO drives the use of social media, artificial intelligence (AI), and Big Data, as well as economic and social va-lue creation. The results show that IEO significantly promotes digital adoption and economic value crea-tion, while its effect on social value creation is not significant. In terms of performance, AI and Big Data exhibit significant positive effects, whereas social media shows no effect, reflecting its use mainly for visibility rather than strategic or analytical purposes. Notably, even the significant paths display rela-tively small Beta coefficients, indicating that the influence of digital adoption on performance remains modest. Economic and social value creation similarly do not enhance performance, suggesting that these capabilities have not yet matured into strategic strengths. Overall, the findings emphasize that although entrepreneurial behavior supports early-stage digital adoption, meaningful performance improvements require deeper integration of advanced technologies and stronger organizational capabilities.
Innovation and capability building of MSME “Las Yayang” and its local economic contribution Mardiana R; Yossinomita, Yossinomita; Rohaini, Eni; Morales, Erick; Stelawati, Erna
Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang Vol. 10 No. 4 (2025): November 2025
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/abdimas.v10i4.16205

Abstract

One well-known home-based business that produces peyek and chips and plays a strategic role in enhancing both household welfare and regional economic is Las Yayang. Nevertheless, Las Yayang also faces several challenges, including limited production capacity, difficulties in maintaining accurate financial records, and a reliance on conventional marketing methods. The solutions provided include the provision of an automatic slicing machine and a continuous band sealer machine to enhance productivity, assistance in digital financial recording using the MYOB Premier, as well as training in digital marketing through Facebook and e-commerce platforms, particularly Toko Shopee. The program outcomes showed an increase in production capacity, more organized and accurate financial records, and the expansion of marketing reach. Participants’ knowledge also increased by an average of 30 percent–40 percent, with the highest improvement seen in operating automatic machines. This program has had a tangible impact on home-based entrepreneurs, like improved production efficiency, management professionalism, and contributions to local economic growth through increased partner revenues. The program will continue with further assistance related to optimizing digital financial management using MYOB, advancing digital marketing strategies, and fostering product innovation. Therefore, enables the home-based entrepreneurs to sustain business growth and contribute to the development of a circular economy.
Co-Authors Irfan Hassandi Morales, Erick Rohaini, Eni Stelawati, Erna Yossinomita