Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Jurnal Manajemen Bisnis Era Digital Jurnal Ekonomi Manajemen Dan Bisnis (JEMB)
Nia Paisah Ruminda
Unknown Affiliation
Economics, Econometrics & Finance

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Pengaruh Media Sosial dalam Strategi Pemasaran Produk pada UMKM Nia Paisah Ruminda; Muthia Latifah; Feby Sihaloho
Jurnal Manajemen Bisnis Era Digital Vol. 2 No. 4 (2025): November : Jurnal Manajemen Bisnis Era Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumabedi.v2i4.1029

Abstract

Social media has become a tool used by everyone. It has become a widely used tool for sharing information and as a promotional platform. In today's digital era, many MSMEs (Micro, Small, and Medium Enterprises) promote their products using social media, eliminating the need to rely entirely on conventional strategies such as direct sales in markets or stores. Marketing utilizes digital technology to achieve goals through active and measurable communication. Marketing strategies using social media are crucial because they can reach a wide range of buyers without time or geographic limitations. Sellers and buyers can interact with each other through messages, comments, and reviews. This research aimed to gain a deeper understanding of how social media influences the marketing strategies implemented by MSMEs through interviews. The results of this study concluded that social media significantly influences MSME marketing strategies and builds relationships with customers. MSMEs are expected to develop better promotional strategies in the future and learn to adapt to competition in the digital era. As a suggestion, MSMEs are advised to integrate interactive content such as live streaming and influencer collaborations to strengthen consumer engagement, as well as allocate a minimum budget of 10-15% of revenue for digital marketing training.
Pengaruh Edukasi Keuangan terhadap Manajemen Keuangan Pribadi Mahasiswa Perantau di Politeknik Negeri Medan Kurniawan, Egi Dwi; Munthe, Faiz Ramadhani; Nadin I Pakpahan; Natasya Amelya; Nia Paisah Ruminda
Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) Vol. 3 No. 3 (2026): In Press
Publisher : Publikasi Inspirasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62017/jemb.v3i3.6318

Abstract

Students are faced with the challenge of managing their finances independently without family supervision, making financial literacy and education crucial for supporting their academic success and meeting daily needs. This study aimed to determine the level of financial education of out-of-town students at the Medan State Polytechnic, understand their personal financial management skills, and analyze the impact of financial education on such management. This study employed a qualitative approach with a case study method. Data were collected through a Google Form questionnaire from ten out-of-town students selected using a purposive sampling technique. Data analysis was conducted through data reduction, data presentation, and conclusion drawing. The results showed that out-of-town students acquired financial knowledge primarily from personal experience, the internet, their environment, parental advice, and the use of technology such as AI. The largest student expenses were food and transportation, while the main challenges in financial management included limited pocket money, unexpected expenses, and lack of self-control over consumptive behavior. Financial education was shown to have positive benefits on students' ability to manage budgets and make financial decisions. Overall, this study confirms that financial management education plays a crucial role in improving the quality of out-of-town students' personal financial management. These findings are expected to provide a basis for educational institutions in developing more practical financial literacy programs to support students' financial independence.
Co-Authors Feby Sihaloho Kurniawan, Egi Dwi Munthe, Faiz Ramadhani Muthia Latifah Nadin I Pakpahan Natasya Amelya