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All Journal Jurnal Manajemen Bisnis Era Digital Jurnal Ekonomi Manajemen Dan Bisnis (JEMB)
Muthia Latifah
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Economics, Econometrics & Finance

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Pengaruh Media Sosial dalam Strategi Pemasaran Produk pada UMKM Nia Paisah Ruminda; Muthia Latifah; Feby Sihaloho
Jurnal Manajemen Bisnis Era Digital Vol. 2 No. 4 (2025): November : Jurnal Manajemen Bisnis Era Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumabedi.v2i4.1029

Abstract

Social media has become a tool used by everyone. It has become a widely used tool for sharing information and as a promotional platform. In today's digital era, many MSMEs (Micro, Small, and Medium Enterprises) promote their products using social media, eliminating the need to rely entirely on conventional strategies such as direct sales in markets or stores. Marketing utilizes digital technology to achieve goals through active and measurable communication. Marketing strategies using social media are crucial because they can reach a wide range of buyers without time or geographic limitations. Sellers and buyers can interact with each other through messages, comments, and reviews. This research aimed to gain a deeper understanding of how social media influences the marketing strategies implemented by MSMEs through interviews. The results of this study concluded that social media significantly influences MSME marketing strategies and builds relationships with customers. MSMEs are expected to develop better promotional strategies in the future and learn to adapt to competition in the digital era. As a suggestion, MSMEs are advised to integrate interactive content such as live streaming and influencer collaborations to strengthen consumer engagement, as well as allocate a minimum budget of 10-15% of revenue for digital marketing training.
STRATEGI PENGEMBANGAN USAHA BERBASIS TEKNOLOGI BAGI WIRAUSAHA MUDA Qarinaturrahmah Siregar; Muthia Latifah; Jeremia Renhard Tampubolon; Nurul Khalila Pohan; Intan Sari; Raihana Syahira
Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) Vol. 3 No. 3 (2026): Januari
Publisher : Publikasi Inspirasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62017/jemb.v3i3.6513

Abstract

The development of digital technology in the era of industrial transformation has driven significant changes in business patterns and strategies, including for young entrepreneurs. Technology is not only a support but also a crucial foundation for marketing, operations, and business development. This study aims to analyze the use of technology by young entrepreneurs, identify the obstacles they face, and formulate effective technology-based business development strategies. The study used a qualitative approach with descriptive methods, involving five young entrepreneurs aged 19–32 who had been running technology-based businesses for at least one year. Data were collected through in-depth interviews, observation, and documentation, then analyzed using the Miles, Huberman, and Saldaña model The research results show that technology is being utilized in various aspects, such as digital marketing through Instagram, TikTok, and marketplaces; operational management using cashier applications, Trello, and Google Business; and strengthening branding through digital content. However, young entrepreneurs still face obstacles such as low digital literacy, limited content editing skills, changes in social media algorithms, and limited capital for digital advertising. Business development strategies identified include consistent content creation, improving digital competency through independent training, and selecting digital platforms appropriate to their business type. This study concludes that technology plays a central role in the development of young entrepreneurs, but its effectiveness depends heavily on digital literacy, creativity, and adaptive strategies. Optimizing digital competencies and utilizing appropriate platforms are key to young entrepreneurs' success in facing competition in the digital economy.
Co-Authors Feby Sihaloho Intan Sari Jeremia Renhard Tampubolon Nia Paisah Ruminda Nurul Khalila Pohan Qarinaturrahmah Siregar Raihana Syahira