Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal J-Litera; Jurnal Kajian Bahasa, Sastra dan Budaya Jepang
Sulistyowati, Rani Tri
Unknown Affiliation
Education Languange, Linguistic, Communication & Media

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Omotenashi Furumai dalam Konsep Pelayanan di Restoran Jimgu Hotel Enowa Yufuin Sulistyowati, Rani Tri; Kadafi, Muammar; Felayati, Safrina Arifiani
J-Litera: Jurnal Kajian Bahasa, Sastra dan Budaya Jepang Vol 7 No 2 (2025): Nov 2025
Publisher : Program Studi Sastra Jepang, Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20884/1.jltera.2025.7.2.17011

Abstract

This study aims to explore the implementation of furumai, one of the core elements of omotenashi, Japan’s unique hospitality philosophy through an autoethnographic approach. The research focuses on the service practices at Jimgu Restaurant, Enowa Yufuin Hotel, Japan. Data were collected through reflective narratives of the researcher, who had direct experience as an intern, along with supporting documents such as service SOPs, and service behavior observations. The findings reveal that furumai is not merely about visible service actions, but an expression of cultural values such as rei (courtesy), wa (harmony), and kata (ritualized forms). Furumai manifests in subtle attentiveness, anticipation of unspoken needs, and consistent, heartfelt delivery of service. Through autoethnography, the researcher captures the deep cultural meanings embedded in daily service experiences. The study concludes that furumai is a service ethic rooted in empathy, cultural discipline, and professionalism, offering a relational model distinct from the transactional approach common in Western hospitality. This research contributes to a culturally embedded understanding of service quality.
Co-Authors Felayati, Safrina Arifiani Ni Putu Sri Harta Mimba