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All Journal Jurnal Pengabdian Kepada Masyarakat MAKARDHI
Lestari, Ayu Novia
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Humanities Economics, Econometrics & Finance Education Social Sciences

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The Mengungkap Kisah Songket Sukarara: Meningkatkan Pemasaran Digital melalui Pengembangan Website dan Media Sosial (Instagram) Pranata, Putu Gede Yudha; Harparorrazikin, Habib; Ramadhani, Nikmatul Maula; Kusuma, Wanda Savira; Lestari, Ayu Novia; Atrujia, Baiq Sriyana Hijjah; Adrian, Abdul Halim; Sasmita, M.Tanggap; Hizmi, Surayyal
Jurnal Pengabdian Kepada Masyarakat Makardhi Vol. 5 No. 2 (2025): Jurnal Pengabdian Kepada Masyarakat MAKARDHI
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/makardhi.v5i2.1697

Abstract

This study aims to enhance the digital marketing capabilities of Bahri Artshop, a traditional Songket weaving business located in Sukarara, Lombok. Despite its strong local reputation, the business struggles to utilize digital platforms effectively for product promotion. Prompted by inquiries from potential buyers during university exhibitions about the absence of a website and social media accounts, the research team stepped in to assist in platform development. The research highlights the cultural narratives embedded in each unique weaving motif created by Bahri Artshop. The qualitative study involved discussions with the business owner, Hana, and her family, alongside training sessions for workers on content creation, photography, and website management. Findings indicate that the implementation of a website and Instagram account has notably improved brand awareness and strengthened the shop's position within the digital marketplace. These results underscore the vital role of mentoring and education in supporting SMEs in entering broader digital markets.
Co-Authors Adrian, Abdul Halim Atrujia, Baiq Sriyana Hijjah Harparorrazikin, Habib Hizmi, Surayyal Kusuma, Wanda Savira Pranata, Putu Gede Yudha Ramadhani, Nikmatul Maula Sasmita, M.Tanggap