Muawiyah
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Peran Sertifikasi Halal dalam Meningkatkan Kepercayaan Konsumen dan Daya Saing UMKM Pangan Desa Cijurey Sofi Yulloh, Muhammad; Muawiyah; Nuraini, Ayi; Lisnawati; Apriandinata, Irsan; Agustin, Eki
LOYALITAS: Jurnal Pengabdian Kepada Masyarakat Vol. 8 No. 2 (2025): November 2025
Publisher : Universitas KH. Mukhtar Syafaat (UIMSYA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30739/loyalitas.v8i2.4303

Abstract

The increasing awareness of halal consumption among Muslim communities has made halal certification a crucial factor influencing consumer trust and competitiveness in the food industry, particularly for micro, small, and medium enterprises (MSMEs). This study aims to examine the role of halal certification in enhancing consumer confidence and improving the competitive advantage of food-based MSMEs in Cijurey Village. The research employed a qualitative descriptive method through interviews, fi eld observations, and document analysis with selected MSME owners and consumers. Findings reveal that halal certification not only strengthens consumer trust by ensuring product safety, cleanliness, and religious compliance, but also improves the market positioning of certified MSMEs, making them more competitive both locally and regionally. The certification process further motivates business owners to maintain higher production standards, expand market access, and meet broader consumer expectations. This study concludes that halal certification plays a strategic role in sustaining business growth and community welfare, while also serving as an effective instrument for increasing consumer loyalty. The implication of this research highlights the need for continuous support and facilitation of halal certification programs to empower rural-based MSMEs and improve the resilience of the local economy.
PENGARUH LAYANAN KONSELING KELOMPOK CBT DENGAN TEKNIK RESTRUKTURISASI KOGNITIF TERHADAP KETERAMPILAN SOSIAL SISWA TERISOLIR Muawiyah; Rita Sinthia; MT Afriwilda
Consilia : Jurnal Ilmiah Bimbingan dan Konseling Vol 8 No 3 (2025): Vol. 8 No. 3 (2025)
Publisher : UNIVERSITAS BENGKULU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/consilia.8.3.65-76

Abstract

Abstract This research aimed to determine the effect of CBT group counseling services with cognitive restructuring techniques on the skills of isolated students. This research method used a Nonequivalent Control Group Design experiment. The population in the study was eighth-grade students of SMP Negeri 11 Kota Bengkulu. The research sample consisted of 12 students selected using a purposive sampling technique based on the results of social skills questionnaires and sociometric questionnaires. The research was conducted by comparing two groups that were given different services, where the experimental group was more effective than the control group. The t-test result for the experimental group and the control group was 3.095. This indicated that the results of this study showed an effect of CBT group counseling services with cognitive restructuring techniques on improving the social skills of isolated students. Keywords: social skill, CBT group counseling, restructuring cognitive