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All Journal Journal of Advanced in Information and Industrial Technology (JAIIT) Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan
Rohmah, Rofiqoh Nur
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Religion Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Other

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Developing Strategies for a Seafood-Based Food Stall Using BMC, SWOT, and AHP Approaches Rohmah, Rofiqoh Nur; Zainida, Maya Revanola; Ramadhan, Gilang Titah
Journal of Advances in Information and Industrial Technology Vol. 7 No. 2 (2025): Nov
Publisher : LPPM Telkom University Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52435/jaiit.v7i2.726

Abstract

Indonesia holds vast marine potential that remains underutilized, particularly in downstream processing within the micro-scale seafood culinary sector. Seafood-based eateries play a critical role in strengthening local economies and supporting the implementation of the blue economy. However, these businesses still face structural challenges, including limited technological adoption, market access barriers, and unstructured business models. This study aims to formulate and prioritize development strategies for seafood-based microenterprises using a combination of the Business Model Canvas (BMC), SWOT analysis, and the Analytic Hierarchy Process (AHP). A mixed-method approach was employed, incorporating interviews, field observations, and expert surveys. The BMC analysis showed that the business had some major strengths, such as a wide range of menu items, the use of fresh ingredients every day, and a high level of customer loyalty. At the same time, weaknesses included limited visibility in locations, limited digital integration, and conventional operational systems. The SWOT analysis generated five strategic alternatives, which were evaluated using AHP based on five criteria: sustainability, technical feasibility, local economic impact, business competitiveness, and implementation cost. The findings indicate that the internal strengthening strategy—comprising staff training, business expansion, and supplier selection—is the most feasible and prioritized approach. However, this strategy does not fully embody the core principles of the blue economy. Therefore, policy interventions and cross-sector collaboration are essential to integrate micro-scale seafood businesses into a sustainable and inclusive maritime ecosystem.
Pelatihan Dasar Pengolahan Data Statistik Menggunakan SPSS untuk Mendukung Tugas Akhir Mahasiswa Indriyani, Dwi Ayu; Kuncoro, Fajar Dwi; Rohmah, Rofiqoh Nur; Sitompul, Chrisan Natalia; Lestari, Ayu
Jurnal Pengabdian Masyarakat: Pemberdayaan, Inovasi dan Perubahan Vol 5, No 6 (2025): JPM: Pemberdayaan, Inovasi dan Perubahan
Publisher : Penerbit Widina, Widina Media Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59818/jpm.v5i6.2275

Abstract

This training served as a practical implementation of the theoretical concepts learned by students during their coursework, aimed at supporting a more applied learning process. The training employed a combination of Problem-Based Learning (PBL) and Focus Group Discussion (FGD) methods to encourage active, collaborative, and contextual learning. The activity was attended by 32 students from various universities in East Surabaya. The results showed that 22 participants (68.75%) achieved scores above the Minimum Mastery Criteria (KKM ? 60), with significant improvement observed in both logical aspects (conceptual understanding) and technical aspects (SPSS operation skills). The integration of PBL and FGD proved effective in enhancing students’ critical thinking, analytical ability, and practical skills in statistical data processing. Overall, this activity contributed to improving technological literacy and students’ readiness in developing scientific papers based on valid and reliable data.ABSTRAKPelatihan ini merupakan bentuk penerapan praktis dari teori yang telah diperoleh mahasiswa selama perkuliahan untuk mendukung proses pembelajaran yang lebih aplikatif. Metode pelatihan yang digunakan mengintegrasikan Problem Based Learning (PBL) dan Focus Group Discussion (FGD) guna mendorong pembelajaran yang aktif, kolaboratif, dan kontekstual. Kegiatan ini diikuti oleh 32 mahasiswa dari berbagai perguruan tinggi di wilayah Surabaya Timur. Hasil pelaksanaan menunjukkan bahwa 22 peserta (68,75%) berhasil mencapai nilai di atas Kriteria Ketuntasan Minimal (KKM ? 60), dengan peningkatan yang signifikan pada aspek logis (pemahaman konsep) maupun aspek teknis (pengoperasian SPSS). Penerapan kombinasi metode PBL dan FGD terbukti efektif dalam meningkatkan kemampuan berpikir kritis, analitis, serta keterampilan praktis mahasiswa dalam pengolahan data statistik. Secara keseluruhan, kegiatan ini berkontribusi terhadap peningkatan literasi teknologi dan kesiapan mahasiswa dalam menyusun karya ilmiah berbasis data yang valid dan ilmiah.
Co-Authors AYU LESTARI Indriyani, Dwi Ayu Kuncoro, Fajar Dwi Maya Revanola Zainida Ramadhan, Gilang Titah Sitompul, Chrisan Natalia