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All Journal International Journal of Zakat (IJAZ) Electronic Journal of Education, Social Economics and Technology
Mayudi, Gun
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Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Public Health Social Sciences Veterinary Other

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The Utilization of Idle Money on Mosque in Indonesia Suratman, Eddy; Mayudi, Gun
International Journal of Zakat Vol 10 No 3 (2025): International Journal of Zakat
Publisher : Center of Strategic Studies (PUSKAS) BAZNAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37706/ijaz.v10i3.683

Abstract

Islam is the fastest-growing religion in the world. With this growth, many new mosques have emerged, but their financial and social performance has not necessarily kept pace. Nowadays, many mosques prioritize saving money for construction and restoration, even when the mosque has already been completed. Moreover, there are many poor people living in the surrounding areas of these mosques. This implies that mosques often lack effective financial management and do not provide the expected spiritual, social, and economic benefits to their communities. This study finds opportunities and potentials of idle money amounting to IDR 1 trillion per month or approximately IDR 12 trillion per year in Indonesian mosques. Some factors that affect the presence of idle money in mosques are: ongoing or planned mosque restoration projects, the absence of clear work programs, a prevailing belief that a mosque’s success is measured by the size of its savings, and the tendency to save for future operational or emergency needs.
The Influence of Brand Ambassador, Live Streaming, and Price Perception on Consumers’ Repurchase Intention for Scarlett Whitening Products on the Shopee Marketplace in Pontianak City Tania, Diva Audia; Ramadhan, Muhammad Ebuziyya Alif; Mayudi, Gun
Electronic Journal of Education, Social Economics and Technology Vol 7, No 1 (2026)
Publisher : SAINTIS Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33122/ejeset.v7i1.1272

Abstract

This study aims to analyze the influence of brand ambassador, live streaming, and price perception on consumers’ repurchase intention for Scarlett Whitening products on the Shopee marketplace in Pontianak City. The approach used is quantitative with an associative research design. Primary data were collected through the distribution of questionnaires to 100 respondents who met the purposive sampling criteria, along with brief interviews as supporting data. Secondary data were obtained from e-commerce trend reports, beauty market data, Scarlett product popularity, and information regarding brand ambassador activities and Shopee Live. The research instrument was proven valid, with all items having an r-count value above 0.196, and reliable with Cronbach’s Alpha values ranging from 0.815 to 0.855. The results of the regression analysis indicate that brand ambassador, live streaming, and price perception have a positive and significant influence on repurchase intention. Simultaneously, the three variables show a significant influence (F = 33.470; p = 0.000) with a contribution of 51.1 percent to the variation in repurchase intention (R² = 0.511). These findings strengthen the evidence that the presence of a global brand ambassador, the intensity of live streaming, and a positive price perception play important roles in shaping consumers’ repeat purchase decisions. This study provides strategic implications for local beauty brands to optimize digital marketing communication in a more integrated and sustainable manner.
Co-Authors Eddy Suratman Muhammad Ebuziyya Alif Ramadhan Tania, Diva Audia