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All Journal Jurnal Ilmiah Manajemen Kesatuan Indonesian Journal of Islamic Business and Economics (IJIBE)
Lutfiyati, Riya Zulfa
Unknown Affiliation
Religion Economics, Econometrics & Finance Social Sciences

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Muslim Tourists' Perception of Halal Tourism: A Qualitative Study based on the Theory of Planned Behavior (TPB) Afif, Nur Choirul; Lutfiyati, Riya Zulfa
Indonesian Journal of Islamic Business and Economics (IJIBE) Vol 7 No 2 (2025): IJIBE
Publisher : Islamic Economic Scholar Association and Faculty of Economics and Business Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/1.ijibe.2025.7.2.18512

Abstract

Halal tourism has grown rapidly as one of the most important segments in the global tourism industry. However, understanding of the factors that influence the behavior of Muslim tourists in choosing halal tourism destinations is still very limited, This research aims to explore Muslim tourists' perception of halal tourism using the framework of the Theory of Planned Behavior (TPB), which includes attitudes, subjective norms and perceived behavioral control. This study uses a qualitative approach with an in- depth interview method. The sample of this study consisted of 30 Muslim tourists who had visited halal tourism destinations. The data were analyzed thematically to identify patterns and themes that emerged from the respondents' narratives regarding their perception of halal tourism and factors influencing the decision to visit. The results of the study show that positive attitudes towards halal tourism, subjective norms from family and friends, and perceived behavioral control in terms of the availability of information and facilities in accordance with Sharia are key factors that affect the intention of Muslim tourists to visit halal tourism destinations. In addition, this study also found that the trust and reputation of destinations and previous experiences also play an important role in shaping the perception and intentions of Muslim tourists. This study provides in-depth insights into how Muslim tourists perceive halal tourism and the factors that influence tourists' decisions based on the framework of the Theory of Planned Behavior (TPB). The findings of this study can be used by tourism developers and marketers to design more effective strategies in targeting and serving the Muslim tourist market, as well as improving the quality of services and facilities according to their preferred needs
Religiosity, Halal Tourism Meaning, and Visit Intention: A Phenomenological Study of Muslim Tourists Lutfiyati, Riya Zulfa; Afif, Nur Choirul
Jurnal Ilmiah Manajemen Kesatuan Vol. 14 No. 1 (2026): JIMKES Edisi January 2026
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v14i1.4684

Abstract

Halal tourism is booming as Muslim travelers increasingly seek trips that honor their faith without compromise. This study aims to analyze the role of religiosity as a mediator in the relationship between the meaning of halal tourism and the intention of Muslim tourists to visit. Using a phenomenological approach, this study explores the subjective experiences of Muslim tourists in understanding the concept of halal tourism. Data were collected through in-depth interviews with Muslim tourists who had visited halal tourism destinations, then analyzed using thematic analysis. The results show that the level of religiosity plays an important role in shaping positive perceptions of halal tourism and strengthening the intention to visit. Tourists with higher levels of religiosity tend to perceive halal tourism not only as a facility that supports worship, but also as part of fulfilling religious values in travel. These findings contribute theoretically to the development of halal tourism marketing by incorporating religiosity as a key factor. Practically, the research results can be a reference for managers and developers of halal tourism destinations in designing marketing and destination development strategies that are more in line with the needs of Muslim tourists.
Co-Authors Nur Choirul Afif