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All Journal Applied Science and Technology Research Journal
Ningrum, Almayanti Susilia
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Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Electrical & Electronics Engineering Industrial & Manufacturing Engineering

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Analysis of Factors Influencing User Retention on the Community Feature of The Asian Parent Application Ningrum, Almayanti Susilia; Pamikatsih, Mae Niken; Fernanda, Rois Ali; Dwijayanti, Irmma
APPLIED SCIENCE AND TECHNOLOGY REASERCH JOURNAL Vol. 4 No. 2 (2025): Applied Science and Technology Research Journal
Publisher : Lembaga Penelitian dan Pengabdian Mayarakat (LPPM) Universitas PGRI Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/astro.v4i2.7980

Abstract

The community feature in parenting apps like The Asian Parent plays a crucial role in building digital social interactions among users, especially parents. Active community engagement is a crucial factor in maintaining user retention. This study aims to analyze the factors influencing user experience retention in the community feature within The Asian Parent app using the User Experience Questionnaire (UEQ) approach. The research method involved distributing questionnaires to active app users, covering six user experience dimensions: attractiveness, clarity, efficiency, accuracy, stimulation, and novelty. The collected data were analyzed descriptively to determine the tendency of user perceptions towards each dimension. The analysis results show that hedonic dimensions, especially stimulation and novelty, have the greatest influence on user retention, followed by pragmatic aspects such as efficiency and clarity. These findings suggest that emotional experience and cognitive satisfaction play a significant role in encouraging users to remain active in the app community. This research is expected to provide insights for app developers to design more engaging, adaptive, and sustainable community features to increase user loyalty.
Co-Authors Fernanda, Rois Ali Irmma Dwijayanti Pamikatsih, Mae Niken