Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Jurnal Mahasiswa Komunikasi Cantrik
Tresnawati, Agustina
Unknown Affiliation
Humanities Education Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Spesialis media sosial dan promosi kesehatan publik: Studi kasus kampanye vasektomi Tresnawati, Agustina; Rahadi
Jurnal Mahasiswa Komunikasi Cantrik Vol. 5 No. 2 (2025): Volume 5, No. 2, November, 2025
Publisher : Program Studi Ilmu Komunikasi UII

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/cantrik.vol5.iss2.art7

Abstract

This study aims to analyze the role of social media specialists in vasectomy campaigns through the Instagram account @kemendukbanggabkkbnjatim. The low participation of men in the Family Planning program due to stigma and limited health literacy underlines the need for an effective digital communication strategy. This study uses a qualitative approach. Data were collected through campaign posts and in-depth interviews with the social media specialist at BKKBN East Java. The results show that the social media specialist plays a role in the pre-production stage (message design and audience analysis), the implementation stage (production and distribution of educational content based on positive narratives), and the evaluation stage (insight analysis for strategic decision-making). The findings of this study emphasize that the success of digital health campaigns is determined not only by metrics such as engagement and reach, but also by the ability of communication actors to perform their roles strategically, creatively, and reflectively, thereby contributing to the development of digital health communication studies based on professional roles.
Co-Authors Rahadi