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Gunawan, Ni Putu Risma Febi
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Economics, Econometrics & Finance

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Return To Bali: Uncovering The Drivers Of Repeat Visits In A Changing Tourism Landscape Gunawan, Ni Putu Risma Febi; Ni Made Prasiwi Bestari
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 6 No. 1 (2026): Maret: Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan (JIMEK)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v6i1.8928

Abstract

This study investigates the determinants of tourists’ revisit intentions to Bali by examining the roles of destination image, push motivation, pull motivation, and tourist satisfaction. Using a quantitative explanatory approach, data were collected from 220 domestic and international tourists who had visited Bali at least twice. The data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The findings reveal that pull motivation has the strongest positive influence on both tourist satisfaction and revisit intention, indicating that external factors such as destination attractiveness, facilities, and natural beauty play a crucial role in encouraging repeat visits. Destination image also significantly affects tourist satisfaction, which in turn mediates its relationship with revisit intention. However, push motivation shows no significant effect on either satisfaction or revisit intention. These results highlight the importance of maintaining destination quality and positive visitor experiences to foster long-term tourist loyalty. The study contributes to a better understanding of how motivational and perceptual factors interact to shape revisit behavior in the context of Bali’s evolving tourism landscape.
Co-Authors Ni Made Prasiwi Bestari