Garuda - Garba Rujukan Digital

Indonesian Tourism Village Award: Impact, Strategy, and Potential for Integrated Rural Tourism in Bali Putu Devi Rosalina; I Wayan Wardika; Ni Made Prasiwi Bestari
Jurnal Kajian Bali (Journal of Bali Studies) Vol 14 No 2 (2024): Reclaiming Cultural Heritage
Publisher : Pusat Kajian Bali Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JKB.2024.v14.i02.p06

The Indonesian Tourism Village Award (ADWI) is part of the central government's commitment to stimulating the motivation of village communities to develop tourism. However, our understanding remains limited on how ADWI develop rural tourism. This present research analyses online news media, with a research question: How does ADWI impact tourism development in rural tourism destinations? Through thematic analysis, two positive impacts were found: Marketing and optimising tourism potential, with one negative impact: passive participation from the government. This article then discusses strategies for overcoming the negative impact and provides avenues for future research by reconceptualising the 4As framework for future studies on the tourism village potential. This research offers a theoretical contribution to the conceptualisation of the 4As in the context of rural tourism and, practically, provides advice to tourism village stakeholders in Bali to develop integrated rural tourism.

Building Brand Awareness with Environmental Focus: Suasa Real Estate’s Instagram Melati Budi Srikandi; Ni Made Prasiwi Bestari; Budi Shantika; I Putu Diva Putra
International Journal of Environmental Communication (ENVICOMM) Vol. 3 No. 1 (2025)
Publisher : Faculty of Communication Science | Universitas Pancasila Jakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/envicomm.v3i1.8753

This study examines the digital branding strategy of Suasa Real Estate on Instagram through the Circular Model of SOME (Share, Optimize, Manage, Engage). Situated in the rapidly developing and environmentally sensitive region of Canggu, Bali, Suasa’s Instagram presence offers a compelling case for understanding how luxury real estate brands build awareness, aesthetic appeal, and digital trust. The research reveals that Suasa’s 'Share' strategy excels in creating a consistent and aspirational visual identity, combining curated imagery, uniform design elements, and storytelling to position itself within the high-end property market. In the 'Optimize', the company utilizes Instagram Insights and tailored content formats, such as Reels and Highlights, to adapt posts to audience behavior, demonstrating a data-driven approach to increasing relevance and reach. The 'Manage' component reflects internal coordination efforts that ensure consistent posting schedules and organized visual presentation. However, findings show that the 'Engage' dimension, while partially successful in eliciting organic likes and comments, lacks mechanisms for two-way interaction. Audience interviews highlight a gap in participatory content, suggesting opportunities for improvement through features like Question and Answer (Q&A) polls, or user-generated content. Additionally, the study identifies an untapped potential in Suasa’s brand narrative: the integration of environmental messaging. Given Bali’s ecological concerns, embedding sustainability themes into visual and textual content could enhance brand trust and long-term relevance. This research concludes that the SOME model is a valuable framework for evaluating Instagram branding, and that future brand growth will depend on Suasa’s ability to merge aesthetic sophistication with interactive, and environmentally conscious storytelling.

Return To Bali: Uncovering The Drivers Of Repeat Visits In A Changing Tourism Landscape Gunawan, Ni Putu Risma Febi; Ni Made Prasiwi Bestari
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 6 No. 1 (2026): Maret: Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan (JIMEK)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v6i1.8928

This study investigates the determinants of tourists’ revisit intentions to Bali by examining the roles of destination image, push motivation, pull motivation, and tourist satisfaction. Using a quantitative explanatory approach, data were collected from 220 domestic and international tourists who had visited Bali at least twice. The data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The findings reveal that pull motivation has the strongest positive influence on both tourist satisfaction and revisit intention, indicating that external factors such as destination attractiveness, facilities, and natural beauty play a crucial role in encouraging repeat visits. Destination image also significantly affects tourist satisfaction, which in turn mediates its relationship with revisit intention. However, push motivation shows no significant effect on either satisfaction or revisit intention. These results highlight the importance of maintaining destination quality and positive visitor experiences to foster long-term tourist loyalty. The study contributes to a better understanding of how motivational and perceptual factors interact to shape revisit behavior in the context of Bali’s evolving tourism landscape.

PENGARUH KONTEN VIRAL MEDIA SOSIAL TIKTOK “We Listen We Don’t Judge” TERHADAP FENOMENA FOMO PADA GEN Z DI DENPASAR Anak Agung Sagung Manik Isma Jaya; Ni Made Prasiwi Bestari
Journal of Innovation Research and Knowledge Vol. 5 No. 7 (2025): Desember 2025
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

This study aims to analyze the influence of the viral TikTok content "We Listen We Don't Judge" on the Fear of Missing Out (FOMO) phenomenon among Generation Z in Denpasar. The background of this research is based on the phenomenon of the widespread use of TikTok among Gen Z, which has made social media not only a means of entertainment but also an arena for the formation of identity, lifestyle, and social behavior. The "We Listen We Don't Judge" trend creates a space for empathy and openness, but at the same time can trigger social pressure to participate in order to keep up with the flow of digital trends. This study used a qualitative approach with descriptive phenomenology methods, through in-depth interviews, participant observation, and documentation of active Gen Z TikTok users in Denpasar. The results show that Gen Z's involvement in the trend is influenced by the need for cognitive, affective, social, and self-identity gratification, ultimately strengthening the tendency for FOMO. In conclusion, viral TikTok content not only conveys messages of empathy but also acts as a digital socialization agent that shapes Gen Z's social interaction patterns, while also giving rise to a significant FOMO phenomenon

Harmonisasi Identitas Destinasi: Tantangan Komunikasi Pariwisata Pemerintah dalam Branding Badung The Soul of Bali Ni Luh Putu Widya Astuti; Ni Made Prasiwi Bestari
TOBA: Journal of Tourism, Hospitality, and Destination Vol. 4 No. 4 (2025): November 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/toba.v4i4.6794

The branding “Badung The Soul of Bali” was introduced as a unified tourism identity; however, its implementation reveals contradictory patterns and uneven representation across regions. This study aims to analyze how government-led tourism communication operates through visual, marketing, and managerial dimensions, while identifying perceptual gaps between the ideal image promoted and the actual experiences of tourists. A qualitative descriptive approach was employed through in-depth interviews with government actors, tourism industry operators, and domestic and international tourists, supported by digital content observation and source triangulation to strengthen data validity.The findings highlight several striking contradictions. International tourists perceived the official logo as a “general Bali branding” rather than a representation of Badung, indicating weak destination differentiation. Premium hotels also refrained from using the logo, arguing that it does not align with their luxury-oriented visual identity. In marketing communication, official government content performed significantly worse than traveler-generated videos; despite showcasing the same attractions, traveler content achieved much higher engagement due to its authenticity, emotional appeal, and personal storytelling. At the managerial level, the stark disparity between South Badung and North Badung created a destination image gap, where the harmonious identity promoted through branding does not match on-site realities, generating the risk of over-promising. This study recommends developing a dedicated sub-branding for North Badung to authentically represent its distinct landscape and cultural characteristics. Furthermore, the government is advised to provide collaborative incentives for hotels and tourism businesses that adopt the “The Soul of Bali” logo, thereby strengthening stakeholder coordination and ensuring greater alignment between the communicated image and the destination reality.

Indonesian Tourism Village Award: Impact, Strategy, and Potential for Integrated Rural Tourism in Bali Putu Devi Rosalina; I Wayan Wardika; Ni Made Prasiwi Bestari
Jurnal Kajian Bali (Journal of Bali Studies) Vol. 14 No. 2 (2024): Reclaiming Cultural Heritage
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JKB.2024.v14.i02.p06

The Indonesian Tourism Village Award (ADWI) is part of the central government's commitment to stimulating the motivation of village communities to develop tourism. However, our understanding remains limited on how ADWI develop rural tourism. This present research analyses online news media, with a research question: How does ADWI impact tourism development in rural tourism destinations? Through thematic analysis, two positive impacts were found: Marketing and optimising tourism potential, with one negative impact: passive participation from the government. This article then discusses strategies for overcoming the negative impact and provides avenues for future research by reconceptualising the 4As framework for future studies on the tourism village potential. This research offers a theoretical contribution to the conceptualisation of the 4As in the context of rural tourism and, practically, provides advice to tourism village stakeholders in Bali to develop integrated rural tourism.

Strategi Public Relations Trans Studio Theme Park Bali dalam Pengembangan Kemitraan Sponsorship Regina Gracia Warouw; Ni Made Prasiwi Bestari
JISPENDIORA Jurnal Ilmu Sosial Pendidikan Dan Humaniora Vol. 5 No. 1 (2026): April: Jurnal Ilmu Sosial, Pendidikan Dan Humaniora (JISPENDIORA)
Publisher : Badan Penerbit STIEPARI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jispendiora.v5i1.3557

Public relations has a strategic role in maintaining sustainable relationships between companies and partners that have been established through the cooperation process. However, there are still many companies that establish instant and transactional sponsorship cooperation without paying attention to long-term value and suitability to the target market. In contrast, Trans Studio Theme Park Bali implements a public relations strategy that is oriented towards the development of sponsorship partnerships in a sustainable manner. This study aims to find out how Trans Studio Theme Park Bali's public relations strategy is in developing sponsorship in order to provide reciprocal value for companies and partners. This study uses a qualitative descriptive method with data collection techniques through interviews, observations, and documentation. The concept of Cutlip & Center's public relations strategy is used as an analysis technique in this study, including fact finding, planning, implementation, and evaluation. The results of the study show that Trans Studio Theme Park's public relations strategy is carried out through research on the track record of previous cooperation, value-based planning, implementation through collaborative publications in digital media, and evaluation related to feedback from partners. Thus, the strategy is carried out not only on the implementation of sponsorship, but also on the sustainability of mutually beneficial relationships and partnerships.

Exploring the Relationship Between Digital Nomad Infrastructure, Satisfaction and Loyalty in Bali Putu Pramana Yudistira; Ni Made Prasiwi Bestari
Al-Zayn: Jurnal Ilmu Sosial, Hukum & Politik Vol 4 No 1 (2026): 2026
Publisher : Yayasan pendidikan dzurriyatul Quran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61104/alz.v4i1.3403

Penelitian ini mengkaji sejauh mana infrastruktur konektivitas, infrastruktur ruang kerja, infrastruktur akomodasi, serta infrastruktur mobilitas dan transportasi memengaruhi kepuasan digital nomad dan selanjutnya berdampak pada loyalitas destinasi. Penelitian ini berfokus pada wilayah Badung, Bali, yang telah berkembang sebagai salah satu pusat utama digital nomad di tingkat global. Pendekatan kuantitatif digunakan dengan menyebarkan kuesioner terstruktur kepada 105 digital nomad yang tinggal di wilayah Badung. Data dianalisis menggunakan perangkat lunak SmartPLS melalui evaluasi Model Pengukuran (Outer Model) dan Model Struktural (Inner Model) untuk menilai hubungan antara variabel infrastruktur, kepuasan digital nomad, dan loyalitas destinasi. Hasil penelitian menunjukkan bahwa keempat jenis infrastruktur tersebut memiliki pengaruh positif dan signifikan terhadap kepuasan digital nomad. Selain itu, kepuasan terbukti berperan kuat dalam memengaruhi loyalitas destinasi, yang mengindikasikan bahwa kualitas infrastruktur yang baik meningkatkan kemungkinan digital nomad untuk kembali berkunjung, memperpanjang masa tinggal, serta merekomendasikan destinasi kepada pihak lain. Rekomendasi untuk penelitian selanjutnya menekankan pentingnya peningkatan kualitas infrastruktur, mulai dari konektivitas internet hingga sistem transportasi, guna mendukung produktivitas dan kenyamanan digital nomad di Badung. Penyedia layanan dan akomodasi juga disarankan untuk meningkatkan fleksibilitas layanan serta menciptakan ruang yang lebih berorientasi pada komunitas agar dapat memenuhi kebutuhan dan pola mobilitas digital nomad dengan lebih baik

Indonesian Tourism Village Award: Impact, Strategy, and Potential for Integrated Rural Tourism in Bali Putu Devi Rosalina; I Wayan Wardika; Ni Made Prasiwi Bestari
Jurnal Kajian Bali (Journal of Bali Studies) Vol. 14 No. 2 (2024): Reclaiming Cultural Heritage
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JKB.2024.v14.i02.p06

The Indonesian Tourism Village Award (ADWI) is part of the central government's commitment to stimulating the motivation of village communities to develop tourism. However, our understanding remains limited on how ADWI develop rural tourism. This present research analyses online news media, with a research question: How does ADWI impact tourism development in rural tourism destinations? Through thematic analysis, two positive impacts were found: Marketing and optimising tourism potential, with one negative impact: passive participation from the government. This article then discusses strategies for overcoming the negative impact and provides avenues for future research by reconceptualising the 4As framework for future studies on the tourism village potential. This research offers a theoretical contribution to the conceptualisation of the 4As in the context of rural tourism and, practically, provides advice to tourism village stakeholders in Bali to develop integrated rural tourism.

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