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All Journal Jurnal Pengabdian Masyarakat Waradin Mengabdi: Jurnal Hasil Kegiatan Bersama Masyarakat
Reggy Risky Darmawan
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Education Health Professions Social Sciences Other

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Upaya Peningkatan Ketahanan Ekonomi melalui Pendampingan Digital Marketing dan Design Kemasan Produk Olahan Kelor pada Pokdarwis Bahari Kota Mojokerto Mohamad Johan Efendi; Rachmad Sholeh; Poppy Meilina D.H; Yeni Puspita; Reggy Risky Darmawan
Jurnal Pengabdian Masyarakat Waradin Vol. 6 No. 1 (2026): Januari : Jurnal Pengabdian Masyarakat Waradin
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/wrd.v6i1.879

Abstract

This community service program aims to strengthen local economic resilience through digital marketing assistance and packaging design innovation at Pokdarwis Bahari, Pulorejo Village, Mojokerto City. The intervention was designed in stages, including socialization, needs identification (FGD), training, practice/implementation, continuous mentoring, and evaluation. The program focused on strengthening production management (application of modern dryers and vacuum sealers), building digital marketing skills (creating and managing TikTok, Instagram, Facebook accounts, and online shops on Shopee and Tokopedia under the Pokdarwis Bahari brand), and redesigning packaging for kelor-based products (noodles, cakes, kelor sticks) to enhance product differentiation. The results showed significant improvements in members’ capacities: drying time reduced drastically from 2 days to 2 hours, the establishment of active digital accounts and official online stores, and the development of new packaging that is more informative and brand-identified. The direct impact was reflected in increased production efficiency, improved product image, and wider market reach—demonstrating a tangible contribution to local economic resilience and the sustainability of Pokdarwis businesses. Program recommendations include scaling up production technology, advanced training in digital marketing, and strengthening distribution networks to ensure long-term benefits.
UMKM Mocaf Desa Padi sebagai Pilar Ketahanan Pangan Nasional: Implikasi Hukum Tata Negara Terhadap Kedudukan dan Peran Sektor Internal Derta Nur Anita; Ni Kadek Intan Rospita Yanti; Nanda Putri Aminati; Fatimah Azzahra; Ade Liya Retno Wulandari; Azzahra Airizka Ukhwahap; Imelda Yunita Puspitasari; Inova Tanzillal Al-Rizki; Devinta Rahmayanti; Fareza Radita Pasyah; Chahyo Nugroho; Reggy Risky Darmawan; Aida Nurfitria; Firnanda Fatimatuz Zahroh; Tia Aulia Irfan; Devi Afifah Pusparina; Puput Setyo Rahayu; Muhammad Bakhrudin Zaki; Haydir At Bilal; Redhita Virga Agustin; Rendi Dwi Amirudin; Alan Emillul Fata; Edo Dio Pradana; Muhammad Syarif Fudin; Prayoga Putra Meygianto; Diaz Rahmat Kusumaatmaja
MENGABDI : Jurnal Hasil Kegiatan Bersama Masyarakat Vol. 4 No. 2 (2026): April: MENGABDI : Jurnal Hasil Kegiatan Bersama Masyarakat
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/mengabdi.v4i2.2174

Abstract

The high dependence of national food on imported commodities, especially wheat, creates vulnerabilities in the aspect of National Food Security. This study examines the position and role of Modified Cassava Flour (Mocaf) Micro, Small, and Medium Enterprises (MSMEs) in Padi Village as a pillar of local food diversification and its implications from the perspective of Constitutional Law (HTN) on the internal sector (community, MSMEs, and Village Government). Mocaf, as a gluten-free cassava derivative product, has the potential to be a substitute for wheat flour. The research method used is Empirical Normative Law with a conceptual and legislative approach, reinforced by primary data regarding the operational model of MSMEs in Padi Village. The results of the study indicate that Mocaf MSMEs at the village level act as strategic legal subjects in realizing Article 33 paragraph (3) of the 1945 Constitution (UUD 1945) and Law Number 18 of 2012 concerning Food. The implications of HTN are seen in the need for regulatory harmonization and strengthening village autonomy through budget policies and assistance that ensure the sustainability of production and marketing. The position of MSMEs demands stronger recognition of the internal role of villages in the national food governance structure.
Co-Authors Ade Liya Retno Wulandari Aida Nurfitria Alan Emillul Fata Azzahra Airizka Ukhwahap Chahyo Nugroho Derta Nur Anita Devi Afifah Pusparina Devinta Rahmayanti Diaz Rahmat Kusumaatmaja Edo Dio Pradana Efendi, Mohamad Johan Fareza Radita Pasyah Fatimah Azzahra Firnanda Fatimatuz Zahroh Haydir At Bilal Imelda Yunita Puspitasari Inova Tanzillal Al-Rizki Muhammad Bakhrudin Zaki Muhammad Syarif Fudin Nanda Putri Aminati Ni Kadek Intan Rospita Yanti Poppy Meilina D.H Prayoga Putra Meygianto Puput Setyo Rahayu Redhita Virga Agustin Rendi Dwi Amirudin Sholeh, Rachmad Tia Aulia Irfan Yeni Puspita