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All Journal AJAD : Jurnal Pengabdian kepada Masyarakat
Isabella, Dea Sandra
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Humanities

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Implementasi Integrated Fishfolk Training untuk Peningkatan Kapasitas Pengemasan dan Pemasaran Produk Olahan Udang pada Kelompok Nelayan Pengolah Udang Desa Pidodo Kulonelompok Nelayan Pengolah Udang Desa Pidodo Kulon Indriyani, Indriyani; Kaneishia, Hanifa Alsaba; Isabella, Dea Sandra; Baswara, Satsya Yoga; Rahardi, Rakha Mukti
AJAD : Jurnal Pengabdian kepada Masyarakat Vol. 5 No. 3 (2025): DECEMBER 2025
Publisher : Divisi Riset, Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59431/ajad.v5i3.654

Abstract

Empowering coastal communities by improving packaging and digital marketing skills is an important strategy to strengthen the competitiveness of local products. This community service initiative was carried out using a Participatory Action Research approach in Pidodo Kulon Village, Patebon District, Kendal Regency. The Integrated Fishfolk Training program involved 30 members of the Shrimp Processing Fishermen Group to enhance their technical and socio-economic capacity through hygienic packaging and digital-based marketing training. The activities included socialization, participatory problem identification, joint action planning, hands-on training, and continuous evaluation. The results showed an increase in packaging knowledge from 46.80 to 62.40 and marketing knowledge from 54.00 to 65.60, with 83% of participants applying hygienic and aesthetic packaging standards. Social changes were reflected in greater attention to product quality, the emergence of new local leaders, and rising motivation to expand businesses through digital platforms. Overall, this participatory approach effectively supports sustainable technical and socio-economic improvement.
Pemberdayaan Kelompok Nelayan Pengolah Udang melalui Implementasi Integrated Fishfolk Training pada Sektor Penguatan Usaha, Sosialisasi NIB dan SPP-IRT, serta Pelatihan Keuangan di Desa Pidodo Kulon Putra, Aji Yoga Permana; Wulandari, Dina Novia; Baswara, Satsya Yoga; Isabella, Dea Sandra; Nabila, Raisya
AJAD : Jurnal Pengabdian kepada Masyarakat Vol. 5 No. 3 (2025): DECEMBER 2025
Publisher : Divisi Riset, Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59431/ajad.v5i3.655

Abstract

The Integrated Fishfolk Training program was conducted in Pidodo Kulon Village, Patebon District, Kendal Regency, which aimed at improving managerial capacity and business legality of the Shrimp Processing Fisherfolk Group. Twenty-two participants aged between 25 and 60 years took part in an intensive one-day training on August 11, 2025. The IFT approach combined financial literacy, inventory management, and business legality assistance through the Online Single Submission system (OSS). Evaluation used a scoring scale of 0–100 by pre-test and post-test assessments to measure the improvement of participants’ knowledge. Results showed that there was a significant increase in financial literacy scores from 53.64 to 75.45, and understanding business legality from 51.82 to 73.63. Also, this group got one Business Identification Number and five Home Industry Food Production Certificates for its main products: shrimp paste, shrimp chili sauce, shrimp floss, shrimp stock, and shrimp crackers. The major challenges were low digital literacy and cultural resistance toward new management methods which were well addressed by participatory approaches as well as hands-on practice respecting local wisdom. In general terms, the IFT program was effective in transforming the fisherfolk group from a traditional enterprise into a formalized micro-business unit that operates more professionally, efficiently, and sustainably.
Co-Authors Baswara, Satsya Yoga Indriyani Indriyani Kaneishia, Hanifa Alsaba Nabila, Raisya Putra, Aji Yoga Permana Rahardi, Rakha Mukti Wulandari, Dina Novia