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All Journal Journal of Social Science El-Mujtama: Jurnal Pengabdian Masyarakat
Putri, Sarifhatul Aini Yuliyus
Unknown Affiliation
Religion Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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Optimalisasi Peran Mahasiswa KKN dalam Gerakan Literasi Masyarakat Desa Rawaurip Kabupaten Cirebon Mahadianto, Moh. Yudi; Radiyansyah, Riki; Pradita, Ranti; Putri, Sarifhatul Aini Yuliyus; Febrian, Vickry; Melita, Nia; Fatihah, Salsabila Rizqy; Amalia, Putri; Safitri, Auliya; Nurfadhilah, Sarah Naflah; Andrianto, Galih; Subagja, Muhammad Rafli; Al Qaushar, Mukhamad Ravi Razabi; Lesmana, Fernando Yoga; Rohayati, Rohayati
El-Mujtama: Jurnal Pengabdian Masyarakat  Vol. 5 No. 6 (2025): El-Mujtama: Jurnal Pengabdian Masyarakat 
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmujtama.v5i6.9997

Abstract

The low literacy culture in rural areas, such as Rawaurip Village, Cirebon, is a real challenge. This research aims to optimize the role of students participating in the Community Service Program (KKN) at Swadaya Gunung Jati University in improving community literacy. Using a participatory approach, this program was developed in collaboration with village officials, the Cahaya Nusantara Community Learning Center (TBM), and the local community. Key activities include child literacy mentoring, TBM strengthening, digital literacy outreach, and literacy appreciation. Data collected through observations, questionnaires, and interviews showed positive results. There was a significant increase in children’s reading interest, visits to the TBM, and community participation in literacy programs. This research concludes that optimizing the role of KKN students can make a real contribution to strengthening village community literacy.
A Business Proposal: A Study of Netizens' Perceptions of the Cancel Culture Phenomenon in the Film Industry Putri, Sarifhatul Aini Yuliyus; Khumayah, Siti; Lestari, Aghnia Dian
Journal Of Social Science (JoSS) Vol 5 No 4 (2026): Journal of Social Science
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/qy92bh12

Abstract

Social media has become a digital public sphere that plays a significant role in shaping public opinion and social sanctions against public figures. One emerging phenomenon is "Cancel Culture," which refers to the collective action of the public to withdraw support from individuals perceived to have committed wrongdoing. In the film industry, an actor's behavior on social media can significantly impact how the public perceives the films in which they star. This research aims to analyze the relationship between actors' behavior on social media, the emergence of the "Cancel Culture" phenomenon, and public reception of the Indonesian version of the film "A Business Proposal". This reserch employs a descriptive qualitative approach using data collection techniques such as social media observation, in-depth interviews, and documentation. This research employs Stuart Hall's Reception Theory to identify the audience's interpretive positions (dominant, negotiation, and opposition) and to understand Cancel Culture as a mechanism of social sanction in the digital space. The results indicate that audiences actively construct meaning regarding actors' behaviors, leading to varied receptions including acceptance, negotiation, and rejection toward Cancel Culture practices. These findings confirm that social media functions not only as a communication medium but also as an arena for shaping public opinion and exercising social control within the film industry.
Co-Authors Aghnia Dian Lestari Al Qaushar, Mukhamad Ravi Razabi Andrianto, Galih Fatihah, Salsabila Rizqy Febrian, Vickry Lesmana, Fernando Yoga Melita, Nia Moh Yudi Mahadianto Nurfadhilah, Sarah Naflah Pradita, Ranti Putri Amalia Radiyansyah, Riki rohayati rohayati Safitri, Auliya Siti Khumayah Subagja, Muhammad Rafli