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All Journal Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi
Sulistio Prayoga Sinaga
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Economics, Econometrics & Finance

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Pengaruh Boikot, Brand Awareness dan Kepercayaan Konsumen Terhadap Keputusan Pembelian Produk Lokal di Kota Batam Sulistio Prayoga Sinaga; Suhardi Suhardi
Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi Vol. 5 No. 3 (2025): Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurimea.v5i3.1394

Abstract

This study focuses on identifying the influence of Boycott, Brand Awareness, and Consumer Trust on the Purchase Decision of Local Product in Batam City, both partially and simultaneously. The research aims to examine the effect of boycott, brand awareness, and consumer trust on the purchase decision of Sanford mineral water in Batam City. This study adopts a quantitative approach, involving a sample of 100 respondents, with data collected through the distribution of questionnaires. The results indicate that the variables of Boycott, Brand Awareness, and Consumer Trust have a positive and significant effect-both individually and collectively-on the purchase decision of Sanford mineral water
Co-Authors Suhardi Suhardi