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All Journal Jurnal Media Akademik (JMA) Prosiding Seminar Nasional Ilmu Pendidikan
Muhamad Rafly Permana Putra
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Religion Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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OPTIMALISASI KREATIVITAS DIGITAL: PEMANFAATAN APLIKASI CAPCUT DALAM PRODUKSI VIDEO PROMOSI INTERAKTIF Christin Hutagaol; Muhamad Rafly Permana Putra; Nadjwa Nabila Rachman; Naufal Abrar Wijaya; Ravianri Putra Dinata; Didik Aribowo
Jurnal Media Akademik (JMA) Vol. 3 No. 12 (2025): JURNAL MEDIA AKADEMIK Edisi Desember
Publisher : PT. Media Akademik Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62281/awds4093

Abstract

Pada penelitian ini mengkaji tentang penggunaan aplikasi CapCut sebagai alat untuk pengeditan video yang mudah diakses dan efisien untuk membuat video promosi interaktif, terutama bagi usaha mikro, kecil, dan menengah serta para kreator yang baru mulai. Tujuan dari penelitian ini adalah untuk mengevaluasi seberapa baik fitur-fitur CapCut seperti filter, penyesuaian HSL, color grading, efek visual, dan transisi mendukung pembuatan konten promosi yang menarik dan komunikatif. Metodologi yang digunakan mengacu pada Multimedia Development Life Cycle (MDLC) yang terdiri dari enam fase, yaitu ideation, desain, pengumpulan bahan, proses produksi, pengujian, dan distribusi. Studi kasus dilakukan pada video promosi Burger Bangor, menonjolkan identitas visual dengan warna khas, pengambilan gambar dekat, dan elemen grafis yang dinamis. Hasil dari penelitian ini menunjukkan bahwa CapCut menawarkan proses produksi yang cepat, mudah, dan hemat biaya, sambil tetap menghasilkan tayangan visual yang sesuai untuk promosi digital di platform seperti Instagram Reels. Temuan ini menunjukkan bahwa aplikasi editing berbasis ponsel bisa menjadi solusi yang efektif untuk meningkatkan kreativitas dan jangkauan pemasaran digital.
Analisis Penggunaan Media Video Pembelajaran Berbasis Teknologi di Era Digital Egi Tri Saputra; Nadjwa Nabila Rachman; Neng Tysha Nur Mahardiyanti; Muhamad Rafly Permana Putra; Wildan Muzaki; Didik Aribowo
Prosiding Seminar Nasional Ilmu Pendidikan Vol. 3 No. 1 (2026): Juni: Prosiding Seminar Nasional Ilmu Pendidikan
Publisher : Asosiasi Riset Ilmu Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/prosemnasipi.v3i1.224

Abstract

In the digital era, advancements in information and communication technology have asignificant impact on education, especially regarding the use of technology-based learning media. The purpose of this research is to evaluate how technology-based learning videos can enhance the quality of the teaching and learning process. The research and development (R&D) method was used, with data collection techniques such as observation, surveys, and documentation. The research results show that the learning video material was very well received by the students, with a percentage of 89.2%. By combining engaging animations, visual elements, audio, and simulations, the learning video has the ability to enhance student activity and improve material comprehension. Because it can be accessed and reviewed according to the students' needs, this media also helps students in self-directed learning. However, there are still several obstacles that hinder its implementation. Some of these include limited technological infrastructure, limited internet access, and the digital skills of teachers. Therefore, teachers need to have more technological resources and digital skills to maximize the use of learning videos. According to this study, technology-based learning videos are a useful innovation for improving the quality of education in the digital era.
Co-Authors Christin Hutagaol Didik Aribowo Egi Tri Saputra Nadjwa Nabila Rachman Naufal Abrar Wijaya Neng Tysha Nur Mahardiyanti Ravianri Putra Dinata Wildan Muzaki