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All Journal PRoMEDIA SENTRI: Jurnal Riset Ilmiah
Harjono, Ansell Cohen
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Aerospace Engineering Humanities Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice

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Innovation and Productivity in Artisan Batik Entrepreneurship: A Systematic Literature Review Imania Nur Hidayati; Harjono, Ansell Cohen; Choirunnisa, Zuyyinna; Supriharyanti, Elisabeth; Rasjid, Taufik Hidajat; Hidayatullah, Adam Ibrahim Nur
SENTRI: Jurnal Riset Ilmiah Vol. 4 No. 11 (2025): SENTRI : Jurnal Riset Ilmiah, November 2025
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/sentri.v4i11.4928

Abstract

The development of culture-based entrepreneurship, such as traditional batik businesses, presents both challenges and opportunities for enhancing innovation and entrepreneurial productivity. This study aims to systematically review literature related to the key factors influencing entrepreneurial performance within the context of artisan entrepreneurship, particularly among batik enterprise managers. By analyzing over 50 selected scholarly articles published within the past two decades, this review identifies the interrelation between technological opportunities, creativity, and social capital as internal resources that drive the formation of innovation capability, which in turn contributes to increased entrepreneurial productivity. The findings reveal that innovation capability functions as a crucial bridge linking technology and creativity to business performance in cultural enterprises. Furthermore, social capital plays a moderating role by strengthening the innovation process through solid community networks and the preservation of living cultural values. This study offers an integrative conceptual framework that can inform the design of empowerment strategies for batik-based UMKM and serve as a reference for future research grounded in the Resource-Based View, particularly in the development of microenterprises rooted in local wisdom.
Konvergensi Media di Era Digital: Tinjauan Literatur Sistematis tentang Integrasi Penyiaran Digital dan Media Sosial dalam Membangun Keterlibatan Audiens Harjono, Ansell Cohen; Choirunnisa, Zuyyinna Noor; Febriana, Fitri Noor
PRoMEDIA Vol 11, No 2 (2025): JURNAL PUBLIC RELATION DAN MEDIA KOMUNIKASI
Publisher : UNIVERSITAS 17 AGUSTUS 1945 JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52447/promedia.v11i2.8697

Abstract

Tinjauan literatur sistematis ini menganalisis lanskap media kontemporer yang didefinisikan oleh konvergensi antara penyiaran digital dan media sosial, dengan fokus pada dampaknya terhadap strategi keterlibatan audiens. Menggunakan kerangka PRISMA 2021, penelitian ini mensintesis literatur yang relevan dari tahun 2015-2024. Hasil penelitian mengidentifikasi tiga tema utama: (1) Transformasi industri penyiaran menuju ekosistem sesuai permintaan (on-demand) dan pergeseran peran audiens dari konsumen pasif menjadi 'produser' aktif; (2) Peran media sosial sebagai katalisator interaksi waktu nyata (real-time) dan pembentukan komunitas melalui fenomena layar kedua (second screen); dan (3) Akselerasi keterlibatan melalui teknologi seperti personalisasi berbasis AI (microcasting) dan potensi infrastruktur 5G. Diskusi menyoroti kerangka kerja strategis seperti penceritaan transmedia, kesenjangan penelitian dalam pemanfaatan 'produser' oleh institusi, serta implikasi etis dari personalisasi algoritmik. Kesimpulannya, integrasi ini menciptakan ekosistem media yang dinamis, di mana keterlibatan audiens tidak lagi hanya dikonsumsi, tetapi juga diciptakan bersama, yang menuntut adaptasi strategis, teknologi, dan etis dari para pemangku kepentingan industri.
Co-Authors Choirunnisa, Zuyyinna Noor Elisabeth Supriharyanti Febriana, Fitri Noor Hidayatullah, Adam Ibrahim Nur Imania Nur Hidayati Rasjid, Taufik Hidajat Zuyyinna Choirunnisa