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All Journal PRoMEDIA Golden Ratio of Human Resource Management
Choirunnisa, Zuyyinna Noor
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Languange, Linguistic, Communication & Media Social Sciences

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Konvergensi Media di Era Digital: Tinjauan Literatur Sistematis tentang Integrasi Penyiaran Digital dan Media Sosial dalam Membangun Keterlibatan Audiens Harjono, Ansell Cohen; Choirunnisa, Zuyyinna Noor; Febriana, Fitri Noor
PRoMEDIA Vol 11, No 2 (2025): JURNAL PUBLIC RELATION DAN MEDIA KOMUNIKASI
Publisher : UNIVERSITAS 17 AGUSTUS 1945 JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52447/promedia.v11i2.8697

Abstract

Tinjauan literatur sistematis ini menganalisis lanskap media kontemporer yang didefinisikan oleh konvergensi antara penyiaran digital dan media sosial, dengan fokus pada dampaknya terhadap strategi keterlibatan audiens. Menggunakan kerangka PRISMA 2021, penelitian ini mensintesis literatur yang relevan dari tahun 2015-2024. Hasil penelitian mengidentifikasi tiga tema utama: (1) Transformasi industri penyiaran menuju ekosistem sesuai permintaan (on-demand) dan pergeseran peran audiens dari konsumen pasif menjadi 'produser' aktif; (2) Peran media sosial sebagai katalisator interaksi waktu nyata (real-time) dan pembentukan komunitas melalui fenomena layar kedua (second screen); dan (3) Akselerasi keterlibatan melalui teknologi seperti personalisasi berbasis AI (microcasting) dan potensi infrastruktur 5G. Diskusi menyoroti kerangka kerja strategis seperti penceritaan transmedia, kesenjangan penelitian dalam pemanfaatan 'produser' oleh institusi, serta implikasi etis dari personalisasi algoritmik. Kesimpulannya, integrasi ini menciptakan ekosistem media yang dinamis, di mana keterlibatan audiens tidak lagi hanya dikonsumsi, tetapi juga diciptakan bersama, yang menuntut adaptasi strategis, teknologi, dan etis dari para pemangku kepentingan industri.
The Influence of Ambidextrous Leadership on Innovation Work Behavior at PT Petrokimia Gresik: The Mediating Role of Work Engagement and Moderating Role of Climate for Innovation Dzaudanilislam, Achmad Afa; Choirunnisa, Zuyyinna Noor; Harjono, Ansell Cohen
Golden Ratio of Human Resource Management Vol. 6 No. 2 (2026): March - July
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grhrm.v6i2.2172

Abstract

This research is motivated by the phenomenon of misalignment between the high administrative participation of employees in innovation activities and the contraction of financial performance at PT Petrokimia Gresik. The purpose of this study is to analyze the role of Ambidextrous Leadership in improving employee Innovation Work Behavior, specifically examining the mediating effect of Work Engagement and the moderating effect of Climate for Innovation. Methodology: This study uses a causal explanatory quantitative approach. A total of 464 organic employees were involved as respondents, selected through purposive sampling to ensure participants had relevant innovation experience. Data analysis was conducted using Structural Equation Modeling (SEM) with AMOS software and Bootstrapping estimation. Findings: The results show that Ambidextrous Leadership and Work Engagement have a positive and significant effect on Innovation Work Behavior. Work Engagement significantly mediates the influence of Ambidextrous Leadership on Innovation Work Behavior. Additionally, Climate for Innovation negatively moderates the relationship between Ambidextrous Leadership and Innovation Work Behavior, indicating a redundancy effect due to the organization's well-established innovation system. Theoretically, this study expands the understanding of innovative behavior antecedents through Dynamic Capabilities Theory. Practically, the results provide strategic input for management to formulate dual-focus leadership training and improve psychological well-being to accelerate impactful innovation.
Co-Authors Dzaudanilislam, Achmad Afa Febriana, Fitri Noor Harjono, Ansell Cohen