Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Eko dan Bisnis: Riau Economic and Business Review
Hermanto, Gabriel Frengki
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Promosi Penjualan Terhadap Keputusan Pembelian Pada CV. Pelangi Media Pustaka Hermanto, Gabriel Frengki; Rahmat, Yogie
Eko dan Bisnis: Riau Economic and Business Review Vol. 15 No. 3 (2024): Membangun Kepuasan Pelanggan dan Produktivitas Pegawai melalui Peningkatan Lay
Publisher : Sekolah Tinggi Ilmu Ekonomi Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36975/ekobis.v15i3.539

Abstract

This study aims to determine the effect of sales promotion on purchasing decisions at CV. Pelangi Media Pustaka Pekanbaru. Using a total sample of 100 people. In this study, the author uses a quantitative descriptive research method using the SPSS method. From the results obtained t count of the sales promotion variable is 7.261 and the t table value is 1.66055. So t count > t table (7.261 > 1.66055) and a significant value of 0.00 < 0.05, so it can be concluded that the sales promotion variable can influence consumer purchasing decisions. In testing the coefficient of determination (R) obtained a value of R = 0.591 means the relationship between the independent variable (sales promotion) to the dependent variable (consumer purchasing decisions) is 35% and while the remaining 65% is influenced by other variables that are not careful. Finally, from this study it can be concluded that sales promotion has a significant influence on purchasing decisions in consumers, so it is recommended to CV. Pelangi Media Pustaka Pekanbaru can improve sales promotions to improve consumer purchasing decisions and achieve company goals.
Co-Authors rahmat, yogie