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All Journal Pendas : Jurnah Ilmiah Pendidikan Dasar Jurnal Dinamika Ilmu Komunikasi
Nugrani, Syabita Salma
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Languange, Linguistic, Communication & Media Social Sciences Other

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Analisis Konten Media Sosial Instagram dalam Meningkatkan Engagement pada Akun Cinemagenda (@Linikini_Id) Nugrani, Syabita Salma; Pranata, Rici Tri Harpin; Cholagi, Fahmi Fuad
Jurnal Dinamika Ilmu Komunikasi Vol 11, No 2 (2025)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/dinamika.v11i2.5387

Abstract

The rise of social media has transformed patterns of interaction and established a virtual public space for sharing information, influencing, and inspiring audiences. Content plays a crucial role as a medium of message delivery through a combination of visual elements and narrative to encourage interaction. This study aims to analyze the content of the Instagram account Cinemagenda (@linikini_id) and identify the most effective content category for increasing engagement. A qualitative content analysis method was applied to 20 Instagram feed posts published between April 10 and May 16, 2025. The content was classified into five categories: film recommendations, interesting facts, collaborations, interactive quizzes, and entertainment. The findings indicate that entertainment content is the most effective in maintaining and increasing organic engagement, driven by engaging visuals, relevant themes, and a communicative approach. Interactive quizzes can generate an instant spike in engagement but require limited scheduling due to resource constraints. Based on Milhinhos’ effectiveness indicators, content success is influenced by relevance, informative value, accuracy, ease of understanding, discoverability, visual consistency, and communicative language. These findings serve as a reference for designing more targeted and effective content strategies on social media.
PEMANFAATAN BERITA VIRAL MEDIA SOSIAL SEBAGAI BAHAN PEMBERITAAN DI POPMAMA.COM Nugrani, Syabita Salma; Saleh, Amiruddin
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 No. 2, Juni 2026 Release
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.48994

Abstract

The rapid growth of social media has transformed digital journalism practices, especially regarding the use of viral content as an initial source of information. Popmama.com as a parenting media platform requires a selective editorial strategy to ensure viral issues remain relevant to the needs of Millennial and Gen Z mothers. This study aims to analyze the use of viral social media news as news material at Popmama.com. A descriptive qualitative approach with a case study method was employed to understand the editorial process carried out by the newsroom. Data collection used in-depth interviews, article observation, documentation, and literature study. Research informants consisted of Senior Editors, Editors, Senior Creative Writers, and Creative Writers at Popmama.com. Findings show that the newsroom utilizes TikTok, Instagram, Google Trends, and other analytical tools to monitor viral issues. News processing includes issue selection, fact verification, contextual information enrichment, educational article writing, and editing based on journalistic principles to maintain information quality and the characteristics of digital parenting media.
Co-Authors Amiruddin Saleh Cholagi, Fahmi Fuad Rici Tri Harpin Pranata