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All Journal Outline Journal of Management and Accounting
Putra, Irwansyah Putra
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Economics, Econometrics & Finance Social Sciences

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The Influence of Service Quality and Price on Consumer Loyalty at Mie Gacoan Pancing (Case Study of Management Study Program Students at UNIMED) Putra, Irwansyah Putra; Monalisa, Indah; Nasution, Risky Alhaq; Rinaldi, Muammar; Sienny
Outline Journal of Management and Accounting Vol. 4 No. 2 (2025): Desember
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/ntgbt028

Abstract

This study aims to analyze the influence of service quality and price on consumer loyalty at Mie Gacoan Pancing. The research method used is quantitative with a multiple linear regression approach. Data were collected through a questionnaire that has been tested for validity and reliability. The results show that service quality has a positive and significant effect on consumer loyalty, while price has no significant effect. Simultaneously, both independent variables have a significant effect on consumer loyalty with a contribution of 50.4%. The implication of this study is that the management of Mie Gacoan Pancing should further improve service quality to increase customer loyalty.
Co-Authors Monalisa, Indah Muammar Rinaldi Nasution, Risky Alhaq Sienny