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All Journal Cendekia: Jurnal Ilmu Sosial, Bahasa dan Pendidikan
Khoiriyah, Alvi Maryamul
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Education Social Sciences Other

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Pembinaan Bahasa Indonesia di Ruang Digital: Studi Pemanfaatan Instagram untuk Pengenalan Padanan Kata Khoiriyah, Alvi Maryamul; Salsa, Elva Elfiani; Lontoh, Rhea Renata; Ertinawati, Yuni
CENDEKIA: Jurnal Ilmu Sosial, Bahasa dan Pendidikan Vol. 5 No. 4 (2025): CENDEKIA: Jurnal Ilmu Sosial, Bahasa dan Pendidikan
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/cendekia.v5i4.7539

Abstract

This study aims to describe strategies for Indonesian language development through the use of Instagram, particularly the Story feature, as a medium for introducing Indonesian lexical equivalents. The study is grounded in the increasing use of foreign terms and code-mixing on social media, highlighting the need for language cultivation efforts that align with digital communication habits. A descriptive qualitative method was employed, with data collected from polls, question box responses, and user interaction metrics from the Instagram account @katasetara_. The findings indicate that respondents’ understanding of Indonesian lexical equivalents remains relatively low, as shown by the high percentage of incorrect answers for terms such as caption (57%), typo (56%), and headset (52%). By providing explanations in feed posts, the @katasetara_ account serves as an informative and engaging medium for language cultivation. This study concludes that Instagram holds strong potential as an effective platform for linguistic education when combined with interactive strategies and adherence to standard Indonesian language norms.
Co-Authors Ertinawati, Yuni Lontoh, Rhea Renata Salsa, Elva Elfiani