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All Journal Anggaran: Jurnal Publikasi Ekonomi dan Akuntansi Jurnal Inovasi Ekonomi Syariah dan Akuntansi
Cory Vidianti
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Analisis Shifting Perilaku Ekonomi Masyarakat Muslim: Studi Kasus dari Pasar Tradisional ke Platform Digital di Pasar Tegal Gubug Firyaal Faadhilah; Cory Vidianti
Jurnal Inovasi Ekonomi Syariah dan Akuntansi Vol. 2 No. 6 (2025): November : Jurnal Inovasi Ekonomi Syariah dan Akuntansi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jiesa.v2i6.1770

Abstract

The development of digital technology has led to significant changes in economic behavior, including among Muslim communities in Tegal Gubug. Economic activities that were once centered in traditional markets have now begun to shift to digital platforms such as marketplaces and social media. This study aims to examine the shift in the economic behavior of the Muslim community from direct interactions in Tegal Gubug Traditional Market to digital-based interactions in buying and selling transactions. The research employs a qualitative descriptive approach, with data collected through interviews and observations of Muslim traders and consumers who have transitioned to using digital platforms. The findings reveal that the main factors driving this shift are ease of access, time efficiency, and the expansion of marketing networks. However, the study also identifies challenges such as reduced direct social interaction among economic actors and a lack of understanding regarding the application of Islamic business ethics in the digital space. This research emphasizes the importance of internalizing Islamic values such as honesty, justice, and responsibility in every digital economic activity to ensure alignment with sharia principles.
Perkembangan Industri Halal pada Makanan Pedagang Kaki Lima di Indonesia : Studi Literatur dan Praktik Lapangan Firla Azizah; Cory Vidianti
Anggaran : Jurnal Publikasi Ekonomi dan Akuntansi Vol. 4 No. 2 (2026): Juni: Anggaran : Jurnal Publikasi Ekonomi dan Akuntansi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/anggaran.v4i2.2321

Abstract

The halal industry is one of the economic sectors experiencing rapid growth in Indonesia, particularly in the food and beverage sector. Street vendors, as micro-enterprises, play a crucial role in providing food for the community and supporting the local economy. This study aims to analyze the implementation of the halal industry among street vendors, determine the level of understanding of halal certification among business actors, and identify challenges and strategies for developing the halal industry in the street food sector. This qualitative study employed a literature review and field research approach. Data were obtained through documentation, interviews, observations, and literature review of scientific journals, articles, halal regulations, and government publications. The study shows that some street vendors have implemented the halal concept by using halal raw materials and maintaining a clean food production process. However, due to financial constraints, a lack of understanding of halal certification procedures, and a lack of knowledge about halal certification among micro-enterprises, many remain halal-certified. Furthermore, street vendors face several challenges, including a lack of halal awareness and competition from modern food businesses. Therefore, a development plan is needed that includes halal education and mentoring, a free halal certification program, digitalization of halal business promotion, and strengthened food product supervision. This will allow the implementation of the halal industry among street vendors to develop optimally and increase customer trust in food products.
Co-Authors Firla Azizah Firyaal Faadhilah