Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Insaniyat: Journal of Islam and Humanities
Kurniawan, Muhammad Ardian
Unknown Affiliation
Arts Humanities Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Linguistic Landscape in Braga Street, Bandung: Multilingual Practices and Cultural Identity Mubarok, Yasir; Kurniawan, Muhammad Ardian; Nurhuda, Zamzam; Risnawati, Eris
Insaniyat: Journal of Islam and Humanities Vol. 10 No. 1 (2025): Insaniyat: Journal of Islam and Humanities
Publisher : Faculty of Adab and Humanities, Syarif Hidayatullah State Islamic University (UIN) Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/insaniyat.v10i1.46439

Abstract

This study investigates the linguistic landscape of Jalan Braga, Bandung, a heritage street rich in historical and cultural significance. Using a qualitative descriptive design, data were collected through photographic documentation, field observation, and secondary sources, resulting in 60 signage items analyzed. Findings reveal that monolingual signage dominates (68.3%), particularly in English and Indonesian, followed by bilingual (23.3%) and multilingual signs (8.4%). The results demonstrate that English functions both as a global lingua franca and a branding tool, while Indonesian serves as a marker of national identity. Dutch signage symbolizes colonial heritage, whereas Sundanese, though limited in number, reflects local cultural identity. Multilingual signs, though fewer, strategically integrate languages such as Japanese, Korean, and Mandarin to project cosmopolitanism and cultural hybridity. The study highlights how language use in Braga reflects not only practical communication but also symbolic functions tied to identity, history, and globalization. This research contributes to linguistic landscape studies by emphasizing the interplay of colonial, national, local, and global languages in urban heritage spaces.
Co-Authors nurhuda, zamzam Risnawati, Eris Yasir Mubarok