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All Journal JURNAL ILMIAH MANAJEMEN & BISNIS Widya Cipta : Jurnal Sekretari dan Manajemen Ekono Insentif Jurnal Inovasi Pendidikan Ekonomi International Journal of Economics, Business and Accounting Research (IJEBAR) Dinasti International Journal of Digital Business Management Empowerment: Jurnal Pengabdian Masyarakat Jurnal Ilmiah Mahasiswa Fakultas Hukum Universitas Malikussaleh Abdi Cendekia: Jurnal Pengabdian Masyarakat International Journal of Advanced Multidisciplinary Jurnal Ilmiah Cano Ekonomos Jurnal Akuntansi, Manajemen dan Ekonomi Digital (JAMED) Fatih: Journal of Contemporary Research

Dewi Untari

University Mandiri Subang, Jawa Barat, Indonesia

Author-ID : 6957406

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Strategi Pemasaran Melalui Media Sosial Instagram (Studi Deskriptif Pada Akun @Subur_Batik) Dewi Untari; Dewi Endah Fajariana
Widya Cipta - Jurnal Sekretari dan Manajemen Vol 2, No 2 (2018): September 2018
Publisher : Universitas Bina Sarana Informatika

Tujuan penelitian ini adalah untuk mengetahui strategi pemasaran melalui media sosial instagram. media sosial digunakan sebagai strategi kegiatan pemasaran dengan Instagram. Karena media sosial merupakan salah satu cara yang ampuh untuk mempromosikan produk barang dan jasa melalui internet marketing. Caranya mudah sederhana tetapi memiliki efek yang luar biasa. Dengan 700 juta pengguna aktif setiap bulannya, kekuatan dan jangkauan Instagram memang tidak dapat disangkal. Instagram memang dimulai sebagai aplikasi foto sederhana. Tetapi Instagram telah mengalami banyak perubahan dan menjadi sebuah platform yang memungkinkan pengguna membangun identitas visual bisnis. Penting untuk diingat bahwa pengguna Instagram menghargai konten berkualitas tinggi. Foto dan video yang memberi audiens informasi menarik dengan cara baru dan unik. Dengan mengoptimalkan konten subur batik yang berisi tulisan nada menghibur hingga mendorong keterlibatan pelanggan. Ide untuk menciptakan dan mengelola platform yang menangkap identitas visual merek subur batik terdengar mengintimidasi pada awalnya. Namun akan membuat Instagram menyenangkan dan mudah dan meningkatan penjualan.

SIKAP MOTIVASI DAN PENGEMBANGAN JIWA KEWIRAUSAHAAN STUDI KASUS MAHASISWA POLITEKNIK KRIDATAMA Evi Selvi; Dewi Untari
Widya Cipta - Jurnal Sekretari dan Manajemen Vol 3, No 1 (2019): Maret 2019
Publisher : Universitas Bina Sarana Informatika

This study discusses the motivation and development of entrepreneurial spirit Kridatama Polytechnic Bandung students request an understanding of entrepreneurship as a whole. The method used in this study is qualitative data which is presented in the form of words, not in the form of numbers, from this study are students of the third semester of the Entrepreneurship Course at Kridatama Polytechnic Bandung who gathered 98 students. The results of the discussion addressed that the Kridatama Polytechnic Bandung Students did not yet have the confidence needed and the development of entrepreneurial motivation. From the interviews of Kridatama Polytechnic students, they needed a lot of entrepreneurship training, entrepreneurship seminars and Bandung Kridatama Polytechnic students who still needed a lot of information for the development of entrepreneurial spirit. The Kridatama Polytechnic that has been formed comes from the first skills that shape mental attitudes, form superior personalities who are good at initiating and can coordinate their business activities.

Kinerja Call Center 108 Dalam Memberikan Informasi Di PT Infomedia Bandung Dewi Untari; Muhammad Faizal
Widya Cipta - Jurnal Sekretari dan Manajemen Vol 3, No 2 (2019): September 2019
Publisher : Universitas Bina Sarana Informatika

The purpose of this study was to study the achievement of 108 call centers in providing information. This study uses a type of research Descriptive research using qualitative data collected rather than data, passing data that can be obtained from observations, field records and interviews. the results of the study regarding Call Center Performance 108 in providing information. Call Center 108 has an important role for its users to get telephone numbers throughout Indonesia and information about Telkom services, because Call Center 108 is the only Telkom telephone number information service provider in Indonesia. the call center agent's 108 performance is quite good, this can be seen from the average agent performance table, but there are still some agents who have not yet obtained the predetermined value which is 100 that has been determined in the service parameters of PT. Infomedia Nusantara.

Pelatihan Dan Pengembangan Sumber Daya Manusia Untuk Meningkatkan Kualitas Pendidikan Di TKQ Al Ukhuwwah Bandung Dewi Untari; Wendy Muliadi
Jurnal Inovasi Pendidikan Ekonomi (JIPE) Vol 9, No 1 (2019): Jurnal Inovasi Pendidikan Ekonomi
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/011043530

Tujuan penelitian adalah untuk mengetahui Pelatihan dan Pengembangan Sumber Daya Manusia Untuk Meningkatkan Kualitas Pendidikan di TKQ Al Ukhuwwah Bandung. Subjek dalam penelitian ini adalah guru TKQ Al Ukhuwwah yang berjumlah 12 guru. Hasil dalam penelitian ini sudah mengalami peningkatan yaitu terliat dari laporan yang walapun hasil tersebut belum maksimal. Kepala sekolah untuk trus meningkatkan kualitas guru maka Pengembangan SDM dan pelatihan diutamakan lebih banyak mengarah kepada skill, karena itu strategi pengembangan SDM selanjutnya adalah dengan mengikutsertakan guru pada berbagai pelatihan dengan kata wajib dalam satu bulan guru bergatian. Tidak cukup hanya satu, ada sekian banyak pelatihan guru yang bisa diikuti untuk meningkatkan skill,kopetensi, mulai dari pelatihan kepemimpinan, pelatihan coaching, pelatihan soft skill, pelatihan motivasi, pelatihan kreatifitas atau ikut serta dalam kegitan lomba anak untuk di dapat dari luar di praktekan kepada anak apakah ada hasil atau tidak, hasil menunjukan bahwa anak mampu berkreativitas artinya guru sudah mampu memiliki kualitas di bidang kreativ edukasi mobis.

Peran Rotasi Kerja Terhadap Kinerja Pegawai Dewi Untari; Wendy Muliadi
JURNAL ILMIAH MANAJEMEN & BISNIS Vol 19, No 2 (2018): Oktober - Maret
Publisher : UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA

Performance measurement of public sector employees that are oriented to results (output) is not just assessment (input) and (output) only, the process of discussing progress related to the achievement of predetermined goals and objectives so that this study aims to improve employment relations of employee performance. This study is a descriptive study using data statistics derived from primary data. The method used in this study is descriptive statistics. The sample in this study amounted to 64 respondents. This research was conducted at Simed Prakarsa Indonesia. The results of the study show that the work rotation system that has been done well for the level of organizational performance is also in the good category, with a level of achievement at the level of closeness.

PENINGKATAN PERTUMBUHAN EKONOMI MELALUI WISATA KULINER MALAM GULTIK (GULAI TIKUNGAN) BLOK M JAKARTA SELATAN Dewi Endah Fajariana; Dewi Untari
Ekono Insentif Vol 13 No 1 (2019): Ekono Insentif
Publisher : Lembaga Layanan Pendidikan Tinggi Wilayah IV

Tujuan penelitian ini adalah untuk mengetahui pertumbuhan Ekonomi melalui Wisata Kuliner malam Gulai Tikungan di Blok M Jakarta Selatan. kendala yang dihadapi pedagang Gultik ini, apabila musim penghujan tiba kursi-kursi plastik yang pedagang sediakan untuk pembeli basah bahkan pemberian penghargaan dari pemerintah jika Gultik termasuk ke golongan ekonomi kreatif wisata kuliner Indonesia khususnya Pemkot Jakarta Selatan tidak ada penghargaan berupa modal tambahan, sertifikat atau plakat tentang rasa yang paling enak atau kedai yang paling rame dikunjungi orang, sehingga pedagang Gultik bisa lebih kreatif lagi dalam memasarkan Gultik nya yang merupakan ikon kuliner ekonomi kreatif khususnya kota Jakarta. Penelitian ini menggunakan jenis pendekatan penelitian deskriptif dengan menggunakan pendekatan kualitatif. Hasil dalam penelitian ini adalah Kuliner salah satu penopang di ekonomi kreatif. Kuliner di Indonesia memiliki potensi besar di Indonesia untuk terus berkembang. Ekonomi kreatif di Indonesia khususnya di wilayah Jakarta Selatan adalah Gultik Blok M. Gultik. Gultik diminati oleh semua kalangan baik anak-anak, remaja, orang dewasa hingga orang tua bahkan Gultik sudah terkenal sampai luar Jakarta ataupun luar negeri. Gultik termasuk kuliner khas nusantara yang merupakan warisan nenek moyang. Kuliner memiliki peran penting untuk meningkatkan pertumbuhan ekonomi. Kuliner merupakan salah satu Ekonomi kreatif Ekonomi kreatif berupa kuliner merupakan kreativitas sumber daya manusia sebagai aset utama untuk menciptakan nilai tambah ekonomi.

STRATEGI DAN PEMANFAATAN MEDIA SOSIAL USAHA KECIL DAN MENEGAH (UMKM) BERTAHAN DI TENGAH PANDEMI COVID-19 Nani Supriyani; Dewi Untari
Ekono Insentif Vol 15 No 1 (2021): Ekono Insentif
Publisher : Lembaga Layanan Pendidikan Tinggi Wilayah IV

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36787/jei.v15i1.419

Abstrak – Tujuan dari penelitian adalah untuk mengetahui bagaimana strategi dan pemanfaatan media sosial usaha kecil dan menegah untuk bertahan di tengah pandemi covid-19. Dalam melaksanakan penelitian ini metode jenis pendekatan yang digunakan dengan penelitian deskriptif pendekatan kualitatif. Hasil yang diperoleh dari penelitian ini adalah bahwa resto meatandmeet di tengah pandemi covid-19 ini berusaha dengan berbagai cara meatandmeet sangat kreatif dan inovatif teknologi yang digunakan sangat menarik dengan memanfaatkan teknologi media sosial melalui Instagram di mana akun Instagram meatandmeet memiliki banyak pengikut dan banyak hasil- hasil dari konsumen sebelumnya yaitu testimoni dari tiga menu yang ditawarkan pada resto meatandmeet. Upaya lain yang dilakukan resto meatandmeet adalah memberikan home service delivery dimana konsumen diberikan kemudahan dalam melakukan pemesanan, konsumen tidak harus memikirkan peralatan untuk bisa berkumpul menikmati makanan yang sedang tren saat ini yaitu resto meatandmeet menawarkan berbagai pilihan menu terutama yang paling diminati adalah menu paket BBQ dan Shabu yang komplit. Di dalam paket menu paket BBQ dan Shabu tersebut di keterangan hanya untuk empat orang saja namun setelah melakukan pemesanan menu tersebut bisa dinikmati untuk lebih dari sepuluh orang maka harga yang ditawarkan pada resto meatandmeet sangat relatif murah dan tetap dapat menikmati masakan menu BBQ dan shabu tanpa harus datang ke resto jadi bisa menghindari kumpulan banyak orang dan mengikuti peraturan pemerintah untuk berdiam diri dirumah namun tetap bisa menikmati masakan BBQ dan shabu dirumah. Abstract - The purpose of this study was to determine the strategies and use of social and medium media to survive the covid-19 pandemic. In carrying out this research, the type of approach used is descriptive qualitative research. The results obtained from this study are that the meatandmeet restaurant in the midst of the Covid-19 epidemic is trying in various ways. Meatandmeet is very creative and innovative. The technology used is very attractive by utilizing social media technology through instgrams where the meatandmeet instgram account has many followers and many results. - The results of previous consumers are testimonials from the three menus offered at the Meatandmeet Restaurant. Another effort made by the meatandmeet restaurant is to provide home service delivery where consumers are given an order, consumers do not have to judge the equipment to gather to enjoy the food that is currently trending, namely the meatandmeet restaurant offers a variety of menu options, especially the most popular ones are the BBQ and Shabu package menus which Complete. In the menu package, the BBQ and Shabu package is mentioned only for four people but after ordering the menu it can be enjoyed by more than ten people, the price offered at the meatandmeet restaurant is very relatively cheap and you can still enjoy BBQ and shabu menu dishes without having to. come to the restaurant so you can avoid crowds of people and follow government regulations to stay at home but still enjoy BBQ and shabu dishes at home.

THE DISTRIBUTION OF WAGES, JOBS, CO-WORKERS, AND SUPERVISION TO WORKERS’ JOB SATISFACTION Dewi Untari; Muhammad Irsyad Raspati; Sari Sri Handani
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 5, No 1 (2021): IJEBAR, VOL. 5, ISSUE 01, MARCH 2021
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v5i1.1592

The goal of this research is to find out the distribution of wages, jobs, co-workers, and supervision to the workers’s job satisfaction, both partially and simultaneously. The methods used in this research are descriptive and verificative, using questionnaire. The research shows: The distribution of wages is categorized as good with ttotal score of 365, jobs are also categorized as good, scored 546, co-workers is categorized as good, scored 435, supervision is categorized as good with the score of 353, and job satisfaction is categorized as good scored 309. Partially, wages has positive effect and significant toward workers’s job satisfaction, where as thitung > ttabel of 3.492 > 2.365. Jobs is proven to have positif and significant effect on workers’s job satifaction, where as thitung > ttabel of 5.255 > 2.365. Co-workers was proven to have positive but not significant effect on workers’s job satisfaction, where as thitung > ttabel of 2.047 > 2.365. Supervision was proven to have negative and significant effect on workers’s job satisfaction, where as thitung > ttabel of -3.130 > -2.365. Simultaneously, there was proven that there were positive effects of wages, jobs, co-workers, and supervision to workers’s job satisfaction, where as of Fhitung > Ftabel 23.053 > 4.12. Based on the result of the hypothesis, it was concluded that effect amongst wages, jobs, co-workers, and supervision, to workers’s job satisfaction, both partially and simultaneously.

PREPARING THE ASEAN ECONOMIC COMMUNITY (MEA) WITH THE DEVELOPMENT STRATEGY OF SMALL AND MEDIUM ENTERPRISES (UMKM) TO GET BUSINESS CREDIT IN KELURAHAN CIBADUYUT BANDUNG Dewi Untari; Dewi Endah Fajariana; Muchamad Ridwan
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 3, No 03 (2019): IJEBAR, VOL. 03 ISSUE 03, SEPTEMBER 2019
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v3i03.587

From the results of interviews and preliminary observations that the development of Small and Medium Enterprises is essentially a shared responsibility between the government and society. In order to support the empowerment and development of Micro, Small and Medium Enterprises, especially in encouraging the distribution of credit to Micro, Small and Medium Enterprises in Cibaduyut Urban Village, for the development of Micro, Small and Medium Enterprises in Cibaduyut Village, Bandung, the strategies included in the first Bank Partner Financial Consultants in fostering and mentoring Micro Small Enterprises and Medium prospects who apply for business loans; second, socializing profit sharing or venture capital financing; third Increasing the participation of credit guarantee institutions for Micro, Small and Medium Enterprises and prospects who are faced with collateral requirements. It is expected that with the implementation of the above strategies, Micro, Small and Medium Enterprises will no longer experience difficulties in the submission of business capital loans from Credit Distribution Agencies. From each solution above, it is building and mentoring Micro and Small and Medium Enterprises, prospects who will apply for business loans. The results of the study showed that the community in the Cibaduyut Village with the optimization of the role of the Bank Partner Financial Consultant (KKMB), the requirements and procedures established by the credit channeling institutions, were no longer an obstacle for Micro and Small Businesses in obtaining business capital loans. The success of this approach will be seen from the increasing number of bankable Micro, Small and Medium Enterprises and obtaining business capital loans, and having a Bank Partner Financial Consultant (KKMB) operating on a business (mutually beneficial) basis so that it can finance itself.

PSIKOLOGI PEMASARAN DI ERA KOMUNIKASI DIGITAL Lia Kurniawati; Dewi Untari; Muhammad Irsyad Raspati
JURNAL ILMIAH MAHASISWA FAKULTAS HUKUM UNIVERSITAS MALIKUSSALEH Vol 5, No 3 (2022): Oktober
Publisher : Fakultas Hukum Universitas Malikussaleh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/jimfh.v5i3.10442

The mix between psychology in marketing activities known as marketing psychology is still a new thing for marketers in Indonesia. The use of marketing psychology is very useful for marketers to sell their products/services. Even though this is still new, marketing psychology has developed very rapidly to be used by marketers along with the current development of digital communication. For example, if in the past many marketers used demographic and geographical approaches to segment their markets, now many marketers use a psychographic approach through advertising sentences (copywriting) or with other psychological approaches that marketers deliberately study first. In an effort to expand the market, many marketers use a mix of demographic, geographic and psychographic approaches. Marketing psychology is very helpful for managers, especially for marketing managers to solve many marketing problems, especially those related to their consumers. Consumers are human beings whose one aspect is the soul. Humans are different from products because humans have souls and feelings that are so complex. The emergence of marketing psychology helps marketing managers to understand their customers and then they will in turn know how they can better attract consumers to grow sales of their products/services. Even this is used in the current era of digital communication where consumer data is very easy to obtain and directly confirmed by potential consumers so that consumer psychological data can be easily analyzed.

Co-Authors Adelia Dwi Valentin Agnia Nurul Huda Basuki, Carola Dewi Endah Fajariana, Dewi Endah Didin Sjarifudin, Didin Evi Selvi Haryani, Yunita Jaya Sakti, Reza Fauzi Lia Kurniawati Lia Kurniawati Muchamad Ridwan Muhammad Faizal Muhammad Irsyad Raspati Muhammad Irsyad Raspati Muhammad Irsyad Raspati Mulyani Mulyani Mustika, Dena Nani Supriyani Nuraeni Nuraeni Partini, Siti Titta Ritonga, Risa Walidayah Rustiawan, Indra Sari Sri Handani Sari Sri Handani Siallagan, Timbo Faritcan Parlaungan Sidjabat, Sonya Siti Annisa Wahdiniawati, Siti Annisa Sugandi, Milla Mustikawati Supardi Supardi Tri Hari Safariningsih, Ratna Wendy Muliadi Wendy Muliadi Yanti Yanti Yanti Yuntina, Lily

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