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All Journal Li Falah: Jurnal Studi Ekonomi dan Bisnis Islam EduImpact: Jurnal Pengabdian dan Inovasi Masyarakat
Hasanah, Surlidiya Nur
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Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

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PENINGKATAN BRANDING UMKM MELALUI PRO 2 RRI DAN PEMBUATAN NIB DI KELURAHAN KELAPA TIGA, BANDAR LAMPUNG Fauzan, Ahmad; Zaidan, Ahmad Musyafa; Luvi, Maylatul; Ayu, Rena Kusuma; Kusnawati, Inka; Susanti, Aprilia; Rikardo, Ripo; Wijaya, Muhammad Angka; Inayatussa’adah; Hasanah, Surlidiya Nur; Santika, Mita Dewi; Muharia; Sari, Rantika Septiana; Arjuna, Akbar; Ghafur, Ardho; Saputra, Iqbal Syarief; Sulyadi, Ahmad; Ramanda, Laila Nur Rizki; Vizi Nz, Anjelina Prila
EduImpact: Jurnal Pengabdian dan Inovasi Masyarakat Vol. 2 No. 2 (2025): EduImpact: Jurnal Pengabdian dan Inovasi Masyarakat
Publisher : Cipta Pustaka Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63324/eipm.2v.2i.116

Abstract

Kegiatan pengabdian kepada masyarakat melalui Program Kuliah Kerja Nyata (KKN) dilaksanakan di Kelurahan Kelapa Tiga, Kecamatan Tanjung Karang Pusat, Kota Bandar Lampung. Permasalahan utama yang dihadapi mitra, yaitu pelaku usaha rumah potong ayam dan beberapa UMKM lokal (produsen Bomboloni, bawang goreng, dan basreng), meliputi keterbatasan promosi serta belum tersedianya legalitas usaha dalam bentuk Nomor Induk Berusaha (NIB). Menjawab kebutuhan tersebut, tim pengabdian melaksanakan dua bentuk pendampingan, yaitu peningkatan branding dan promosi UMKM melalui program siaran di Pro 2 RRI, serta pendampingan administrasi dalam proses pengurusan NIB untuk legalitas usaha rumah potong ayam. Hasil kegiatan menunjukkan bahwa mitra berhasil memperoleh NIB sehingga memiliki legalitas usaha yang sah dan berpeluang mengakses program pembinaan pemerintah. Selain itu, UMKM yang dipromosikan melalui siaran radio memperoleh eksposur yang lebih luas, yang berdampak pada peningkatan citra usaha dan perluasan jangkauan konsumen. Kegiatan ini membuktikan bahwa sinergi antara pendampingan legalitas dan pemanfaatan media siaran dapat menjadi strategi efektif dalam penguatan kapasitas UMKM di wilayah lokal. Model pendampingan ini berpotensi untuk direplikasi secara berkelanjutan sebagai bentuk pemberdayaan ekonomi masyarakat.
Islamic Economics Study: The Effect of Exports, Foreign Investment, and Foreign Debt on Indonesia's Foreign Exchange Reserves Hasanah, Surlidiya Nur; Noviarita, Heni; Setyanto, Alief Rakhman
Li Falah: Journal of Islamic Economics and Business Vol. 10 No. 2 (2025): December 2025
Publisher : Institut Agama Islam Negeri Kendari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31332/lifalah.v10i2.12628

Abstract

This study aims to examine the effect of oil and gas and non-oil and gas exports, foreign investment, and foreign debt on Indonesia's foreign exchange reserves from 1991 to 2024. This study uses a quantitative method with secondary data in the form of time series data and uses the Vector Error Correction Model (VECM) to identify the relationship between variables in the short and long term. The results show that, simultaneously, exports, foreign investment and foreign debt have a significant effect. Meanwhile, individually in the long term, oil and gas exports and non-oil and gas exports have a significant negative effect on foreign exchange reserves, while foreign investment has a significant positive effect and foreign debt has a significant negative effect on foreign exchange reserves. However, in the short term, the effects of oil and gas exports, foreign investment and foreign debt are not significant on Indonesia's foreign exchange reserves. This study integrates an Islamic economic perspective, emphasising the importance of the principles of justice, sustainability and the prohibition of usury in the management of macroeconomic variables related to foreign exchange reserves. These findings provide policy insights for sustainable foreign exchange reserve management, such as regulating foreign investment in accordance with sharia principles and carefully managing foreign debt to align with sharia values.
Co-Authors Ahmad Fauzan Alief Rakhman Setyanto, Alief Rakhman Aprilia Susanti, Aprilia Arjuna, Akbar Ayu, Rena Kusuma Ghafur, Ardho Heni Noviarita Inayatussa’adah Kusnawati, Inka Luvi, Maylatul Muharia Ramanda, Laila Nur Rizki Rikardo, Ripo Santika, Mita Dewi Saputra, Iqbal Syarief Sari, Rantika Septiana Sulyadi, Ahmad Vizi Nz, Anjelina Prila Wijaya, Muhammad Angka Zaidan, Ahmad Musyafa