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All Journal Asia-Pacific Management and Business Application Jurnal Ilmiah Manajemen Kesatuan
Sembiring, Murpin Joshua
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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The Effect of Entrepreneurial Marketing on SME Business Performance: Moderated by Soft Lean Practices Mantero, Lisnawati; Sembiring, Murpin Joshua; Efrata, Tommy Christian
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 6 (2025): JIMKES Edisi November 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i6.4096

Abstract

In dynamic competition, SMEs need adaptive strategies such as entrepreneurial marketing and lean practices. This study examines the effect of entrepreneurial marketing and business performance by considering the role of soft lean practices and environmental turbulence as moderating variables. Using an explanatory quantitative methodology with a cross-sectional survey approach, this study involved 198 SMEs out of a total of 225 SMEs surveyed through purposive sampling. The theoretical framework of the study was built based on five theories: resource-based view theory, dynamic capabilities theory, contingency theory, entrepreneurship theory, and organizational learning theory. The results of the structural model analysis indicate that entrepreneurial marketing has a dominant positive influence (β = 0.782, t = 22.035, p < 0.001) on business performance. Soft lean practices show a substantial positive influence (β = 0.647, t = 7.216, p < 0.001), with a significant interaction effect (β = 0.213) between the two variables. The strong synergistic relationship (r = 0.866) confirms the importance of integrating these two practices. The evaluation of the model fit showed satisfactory results with SRMR values of 0.085 and NFI of 0.662. These findings contribute to the development of business strategies that integrate entrepreneurial marketing and soft lean practices.
Human Capıtal and Talent Management in the Halal Ecosystem: A Systematıc and TCCM-Based Systematıc Revıew Satriyo, Cindy Charisma; Bungin, Burhan; Sembiring, Murpin Joshua; Mahsun, Moch
APMBA (Asia Pacific Management and Business Application) Vol. 14 No. 3 (2026)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

A comprehensive understanding of human development is essential for strengthening talent management, as it ensures the alignment of individual capabilities with organizational and strategic needs. This study employs bibliometric methods alongside the Theory–Context–Characteristics–Method (TCCM) framework to examine developments in human capital and talent management within the global halal ecosystem. A total of 86 publications from 2010 to 2025 were analyzed using R Biblioshiny. The study evaluates methodological trends, conceptual patterns, and existing research gaps. The findings reveal a significant surge in publications after 2020, highlighting the growing strategic importance of halal human resources in the context of digital transformation and global sustainability goals. The dominant theoretical foundations are the Resource-Based View (RBV) and Human Capital Theory; however, integration with Islamic ethical perspectives remains limited. Three major thematic clusters emerge: ethical leadership and Sharia-compliant governance; digital innovation and talent readiness; and human capital development. Based on these insights, the study proposes a Halal Human Capital Excellence Framework that integrates legitimacy, ethics, and digital human capital. It further recommends multi-level and cross-regional empirical studies to validate the proposed model and strengthen both theoretical and policy contributions to future halal talent development.
Co-Authors Burhan Bungin Mantero, Lisnawati Moch. Mahsun Satriyo, Cindy Charisma Tommy Christian Efrata