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All Journal Journal of Innovation Research and Knowledge
Anak Agung Sagung Manik Isma Jaya
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Humanities Economics, Econometrics & Finance Education Health Professions Law, Crime, Criminology & Criminal Justice Social Sciences

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PENGARUH KONTEN VIRAL MEDIA SOSIAL TIKTOK “We Listen We Don’t Judge” TERHADAP FENOMENA FOMO PADA GEN Z DI DENPASAR Anak Agung Sagung Manik Isma Jaya; Ni Made Prasiwi Bestari
Journal of Innovation Research and Knowledge Vol. 5 No. 7 (2025): Desember 2025
Publisher : Bajang Institute

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Abstract

This study aims to analyze the influence of the viral TikTok content "We Listen We Don't Judge" on the Fear of Missing Out (FOMO) phenomenon among Generation Z in Denpasar. The background of this research is based on the phenomenon of the widespread use of TikTok among Gen Z, which has made social media not only a means of entertainment but also an arena for the formation of identity, lifestyle, and social behavior. The "We Listen We Don't Judge" trend creates a space for empathy and openness, but at the same time can trigger social pressure to participate in order to keep up with the flow of digital trends. This study used a qualitative approach with descriptive phenomenology methods, through in-depth interviews, participant observation, and documentation of active Gen Z TikTok users in Denpasar. The results show that Gen Z's involvement in the trend is influenced by the need for cognitive, affective, social, and self-identity gratification, ultimately strengthening the tendency for FOMO. In conclusion, viral TikTok content not only conveys messages of empathy but also acts as a digital socialization agent that shapes Gen Z's social interaction patterns, while also giving rise to a significant FOMO phenomenon
Co-Authors Ni Made Prasiwi Bestari