Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Jurnal Bisnis dan Kewirausahaan Malcom: Indonesian Journal of Machine Learning and Computer Science
Daryani, Dian
Unknown Affiliation
Computer Science & IT Economics, Econometrics & Finance

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Sistem Hambatan Berlapis Digitalisasi UMKM Kuliner: Studi Kualitatif Berbasis Kerangka TOE Dafitri, Rahma; Daryani, Dian
Jurnal Bisnis dan Kewirausahaan Vol. 21 No. 3 (2025): JBK-Jurnal Bisnis dan Kewirausahaan
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jbk.v21i3.153-164

Abstract

Digital transformation barriers in culinary micro, small, and medium enterprises (MSMEs) form a layered barrier system that mutually reinforces and hinders optimization. This qualitative exploratory study involving 10 culinary MSMEs in Bandung identifies five main dimensions of barriers with 42 sub-categories analyzed using NVIVO. Digital literacy emerges as the dominant barrier, followed by technical, financial, operational, and external barriers. The study reveals three new theoretical findings: digital financial literacy as an overlooked dimension, time constraints creating repetitive cycles, and optimization paradox showing the phenomenon of "digital presence without digital performance". Barrier distribution varies based on MSME characteristics. Education-digital capability paradox shows bachelor's degree owners face the highest barriers. Middle-income digital trap appears in MSMEs with monthly revenue of Rp 5-8 million experiencing maximum technical complexity. Early-stage digital struggle dominates new MSMEs, while maturity advantage provides adaptation benefits for established MSMEs. The findings validate the Technology-Organization-Environment framework and generate a layered barrier system theory requiring comprehensive intervention approaches to break the mutually reinforcing barrier cycle.
Adoption Without Optimization: Text Mining and Business Intelligence Analysis on Culinary SME Digital Literacy Dafitri, Rahma; Daryani, Dian; Sutisna, Entis
MALCOM: Indonesian Journal of Machine Learning and Computer Science Vol. 6 No. 2 (2026): MALCOM April 2026
Publisher : Institut Riset dan Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57152/malcom.v6i2.2622

Abstract

Digital transformation has become critical for culinary Micro, Small, and Medium Enterprises (MSME), yet most remain digitally underperforming despite platform adoption, a gap this study terms "adoption without optimization." This study employs a sequential exploratory mixed-methods design to examine underlying barriers. Phase 1 applied NVivo-assisted thematic coding and word frequency analysis to transcripts from 10 informants. Phase 2 administered a 78-item structured questionnaire measuring five TOE-derived barrier categories (financial, technical, human resource, regulatory, and market barriers) and digital platform usage frequency across six platform types to 39 respondents, analyzed using descriptive statistics, cross-tabulation, and Pearson correlation in SPSS. Phase 3 conducted VOSviewer keyword co-occurrence analysis of 87 Scopus documents. Results reveal financial barriers rank highest (M=3.46), followed by human resource (M=3.31) and market competition barriers (M=3.25). Digital literacy is predominantly low, with 48.7% scoring in the low category (mean=14.87/30). Thematic analysis identified three novel phenomena: digital financial literacy as a distinct barrier dimension, a recursive time-constraint cycle, and the adoption-without-optimization gap, confirmed by a 79.4-percentage-point difference between platform adoption (100%) and meaningful digital performance (20.6%). Digital literacy significantly correlates with sales improvement (r=0.432, p=0.006). A five-pillar digital adaptation framework is proposed for SME digitalization policy.
Co-Authors Entis Sutisna Rahma Dafitri