Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal JEBD
Sri Maulida Agustina
Unknown Affiliation
Economics, Econometrics & Finance Engineering

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Penerapan Strategi IMC Dalam Mengoptimalkan Peran Bank Syariah Indonesia Sebagai Bank Emas Alamsyah, Aryo; Satibi, Satibi; Sri Maulida Agustina; Arfiani Yulianti
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Bank Syariah Indonesia (BSI), one of the largest Islamic banks in Indonesia, has launched Bank Emas, a gold-related investment product available at your fingertips through Byond by BSI mobile banking. The purpose of this study is to analyze BSI's implementation of Integrated Marketing Communication (IMC). The method used in this study is a literature review study with a descriptive qualitative data approach. The results show that BSI has optimally implemented the IMC Strategy to all its employees to create brand awareness among the general public.
Co-Authors Alamsyah, Aryo Arfiani Yulianti Satibi Satibi