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All Journal Jurnal Teknik Industri : Jurnal Hasil Penelitian dan Karya Ilmiah dalam Bidang Teknik Industri Jurnal Ecoment Global: Kajian Bisnis dan Manajemen
Prayoga, Wahyu
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Environmental Science Industrial & Manufacturing Engineering

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Facility Layout Redesign for Tire Vulcanization SMEs Using Systemic Layout Planning and Graphical Methods (Case Study: IKM Tirta Kencana) Prayoga, Wahyu; Fitra, Fitra; Pratama, Reyhan Januasril Putra; Sariantika, Rama
JTI: Jurnal Teknik Industri Vol 11, No 2 (2025): December 2025
Publisher : Universitas Islam Negeri Sultan Syarif Kasim Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24014/jti.v11i2.38052

Abstract

This study aims to redesign the layout of facilities at Tirta Kencana Ban Vulkanisir SME to improve production efficiency. The initial layout had problems in the form of unclear workstation boundaries, which caused workflow disruptions, inefficient operator movements, and the risk of musculoskeletal problems. To overcome these problems, this study applied and compared two methods, namely Systematic Layout Planning (SLP) and the Graphic Method. The research gap was addressed by focusing on the application of SLP in the tire vulcanizing SME sector, which has been rarely studied. The analysis was conducted in several stages, namely data collection, evaluation of the initial layout, and mapping of material movements using the Activity Relationship Diagram (ARD) and From-To Chart (FTC). The dual-method comparison showed that the Graphic Method was the most effective, reducing the total initial material movement distance from 421.5 meters to 349.3 meters, or a reduction of 15.73%. In addition, this new layout improves production flow, space utilization efficiency, and provides practical contributions in the form of reducing unnecessary operator movement, supporting improved ergonomics in the workplace, and minimizing the risk of musculoskeletal problems. Thus, redesigning the layout using the Graphic Method is a strategic solution to improve the operational efficiency and productivity of IKM Tirta Kencana Ban Vulkanisir. Keywords: Layout, Systematic Layout Planning, Tire Vulcanization
PERAN Emosi dan Psikologi Konsumen dalam Membangun Loyalitas terhadap Merek (Brand Loyalty): Emosi dan Psikologi Konsumen dalam Membangun Loyalitas terhadap Merek (Brand Loyalty) Indira, Dayu Nanda; Amrita, Nyoman Dwika Ayu; Diantari, Ni Luh; Antara, Roby; Prayoga, Wahyu
Jurnal Ecoment Global Vol. 11 No. 1 (2026): Volume 11 No. 1 edisi April 2026 (on progress)
Publisher : Universitas Indo Global Mandiri Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36982/jeg.v11i1.6715

Abstract

Tujuan: Penelitian ini bertujuan untuk mengeksplorasi signifikansi emosi dalam periklanan digital dalam membentuk brand attachment serta pengaruhnya terhadap keputusan pembelian melalui perspektif psikologi konsumen. Desain/metode/pendekatan: Penelitian ini menggunakan pendekatan kualitatif dengan metode tinjauan pustaka (literature review). Analisis dilakukan secara mendalam terhadap 25 artikel ilmiah terpilih dari database Google Scholar yang diterbitkan dalam rentang tahun 1987 hingga 2024. Temuan: Hasil penelitian menunjukkan bahwa strategi periklanan berbasis emosi, khususnya melalui teknik storytelling dan personalisasi, secara signifikan lebih efektif dalam membangun loyalitas pelanggan dibandingkan pendekatan rasional. Namun, ditemukan pula risiko backlash (reaksi negatif) yang besar apabila strategi tersebut mengabaikan prinsip autentisitas. Integritas pesan teridentifikasi sebagai elemen krusial bagi keberhasilan pemasaran. Orisinalitas/nilai: Penelitian ini memberikan nilai tambah dengan memosisikan integrasi emosi bukan sekadar sebagai alat persuasi visual, melainkan sebagai fondasi strategis yang menghubungkan psikologi konsumen dengan keberlanjutan merek di era digital yang kompetitif. Implikasi praktis/kebijakan: Praktisi pemasaran disarankan untuk mengintegrasikan aspek emosional secara strategis dengan tetap mengedepankan autentisitas pesan guna menghindari risiko reputasi. Selain itu, penelitian ini memberikan dasar bagi akademisi untuk melakukan penelitian empiris lanjutan guna mengukur respons emosional konsumen secara langsung.
Co-Authors Amrita, Nyoman Dwika Ayu Antara, Roby Diantari, Ni Luh Fitra Fitra, Fitra Indira, Dayu Nanda Pratama, Reyhan Januasril Putra Sariantika, Rama