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All Journal Al-MIKRAJ: Jurnal studi Islam dan Humaniora
Baginda Muhammad Wahyu Keyfa
Unknown Affiliation
Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Pengaruh Fenomena Slang Digital Brainrot terhadap Pola Komunikasi di Kalangan Gen Z Baginda Muhammad Wahyu Keyfa; Lukman
AL-MIKRAJ Jurnal Studi Islam dan Humaniora (E-ISSN 2745-4584) Vol. 6 No. 1 (2025): Al-Mikraj, Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

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Abstract

This study examines the impact of digital slang brainrot phenomenon on Generation Z's communication patterns in Indonesia. Using a descriptive quantitative approach through a survey of 109 respondents, the research analyzes the use of terms like rizz, gyatt, and sigma in daily interactions. Results indicate TikTok as the dominant platform (59.5%) for brainrot content dissemination, with 50.5% of respondents acknowledging intergenerational comprehension gaps. Employing Uses and Gratifications Theory and Mass Communication Theory, the study explains how brainrot serves both as an identity expression tool and entertainment source (82%), despite 64% of respondents recognizing its negative cognitive impacts, particularly reduced focus. Key findings reveal that brainrot language has established absurdist and expressive communication patterns among Gen Z while simultaneously creating communication barriers with older generations. The research recommends enhancing media literacy and adopting educational approaches to maximize benefits while mitigating the psychological risks associated with this phenomenon.
Co-Authors Lukman