Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal International Journal of Economic, Technology and Social Sciences (Injects)
Ruli Arika
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Public Health Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Determinants of Consumer Purchase Decisions: An Empirical Analysis of Technology, Culture, Physical Evidence, and Promotion at Coffee Shop Medan Husni Muharram Ritonga; Roro Rian Agustin; Ruli Arika
International Journal of Economic, Technology and Social Sciences (Injects) Vol. 6 No. 1 (2025): Mei 2025
Publisher : CERED Indonesia Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53695/injects.v6i1.1458

Abstract

This research examines the influence of Technology, Culture, Physical Evidence, and Promotion on consumer Purchase Decisions at Coffee Shop Medan. The business has experienced a sales decline of approximately 30% accompanied by several operational issues, including errors in digital payment systems, unattractive store ambience, and intense promotional competition among coffee shops in Medan. A quantitative method was employed, using multiple linear regression as the primary analytical tool. Findings demonstrate that Technology and Physical Evidence have positive and significant effects on Purchase Decisions, whereas Culture and Promotion show no significant influence. Simultaneously, all variables significantly influence Purchase Decisions. The results suggest that improving technological service quality and enhancing physical ambience are strategic priorities for strengthening consumer purchase behavior.
Co-Authors Husni Muharram Ritonga Roro Rian Agustin