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All Journal Jurnal Promosi Pendidikan Ekonomi
Zulkarnaen, Ahmad Ferdi
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Economics, Econometrics & Finance

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THE EFFECT OF INFORMATION OVERLOAD ON DECISION POSTPONEMENT MEDIATED BY DECISION DIFFICULTY ON GENERATION Z IN JEPARA Zulkarnaen, Ahmad Ferdi; Roosdhani, Mohamad Rifqy
Promosi: Jurnal Program Studi Pendidikan Ekonomi Vol 13, No 2 (2025): Promosi
Publisher : UNIVERSITAS MUHAMMADIYAH METRO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/jp.v13i2.12663

Abstract

This research seeks to ascertain the impact of information overload on decision delay mediated by decision-making difficulties in Generation Z in Jepara. This study is quantitative on the population, namelyGeneration Z in Jepara by having chosen respondents complete surveys through the simple randomsampling method using the Rao Purba formula. The PLS-SEM approach was utilized to evaluate the 310samples used in this investigation using the Smart PLS version 4.0 application. The results of this studyindicate that information overload has a substantial and favorable impact on decision delay, informationOverload significantly and favorably affects decision-making difficulties, decision-making difficulties havea favorable and noteworthy impact on decision delay. information overload on decision delay mediated bydecision-making difficulties also has a positive relationship.
Co-Authors Mohamad Rifqy Roosdhani