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All Journal Educate: Journal of Community Service in Education Jurnal Desain Komunikasi Visual Nirmana
Hermawan, Hardy R
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Arts Computer Science & IT Education Languange, Linguistic, Communication & Media Social Sciences Other

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Partnership Models to Strengthen the Promotion of Sustainable Tourism at Gunung Padang Site, Tourism Destination, West Java, Indonesia Sorongan, Fangky Antoneus; Hermawan, Hardy R; Permata, Jan Prince; Fahlevi, Raka; Prayitno, Deden; Legowo, Mercurius Broto; Mahad, Haniza; Yusof, Rahmawati Mohd; Trang, Trần Trương Thanh
Educate: Journal of Community Service in Education Vol 5 No 2 (2025): December
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/educate.v5i2.7351

Abstract

The Gunung Padang site in West Java is a cultural and historical tourism destination with great potential to attract domestic and international tourists. However, the promotion of this destination still faces several challenges, including limited infrastructure, suboptimal use of digital technology-based promotions, and a lack of strong synergy among stakeholders. This International Community Service Activity aims to develop an effective partnership model through the Penta Helix model, thereby strengthening the promotion of the Gunung Padang Site in West Java, Indonesia. Using a descriptive qualitative approach, this study collected data through in-depth interviews, field observations, and document analysis, involving local government officials, site managers, local communities, academics, and tourism industry players. The results of this community service activity show that the Pentahelix-based partnership model (government, academics, business sector, community, and media) can increase synergy in the promotional strategy for the Gunung Padang site destination in West Java. Through this collaborative activity, we can optimize digital promotion and develop integrated tourism packages. At the same time, we can increase local community involvement to support destination sustainability. Implementing this inclusive partnership model effectively strengthens the competitiveness of the Gunung Padang Site as a leading tourism destination in West Java.
Media Literacy Strategy for Youth Generation Based on Segmentation in Jakarta using the AHP Model and K-Means Clustering Hermawan, Hardy R; Siregar, Hermanto; Laksamana, Patria
Jurnal Desain Komunikasi Visual Nirmana Vol. 26 No. 1 (2026): JANUARY 2026
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/nirmana.26.1.12-21

Abstract

The high digital penetration in  Jakarta has not been matched by adequate media literacy, particularly among the younger generation. This study proposes an integrative model combining the Analytical Hierarchy Process (AHP) and K-Means Clustering to design a data-driven and behaviorally segmented media literacy strategy. Data were collected through in-depth interviews with 15 practitioners and experts, as well as a survey of 202 young respondents aged 15–24 from five regions of  Jakarta. The AHP approach was used to identify priority dimensions of media literacy, encompassing cognitive, technical, ethical, and participatory aspects. K-Means clustering was employed to group individuals based on their digital competency characteristics and to empirically map literacy segmentation patterns. The results reveal three main clusters with significant differences in media usage patterns, ethical awareness, and critical capacities. These findings confirm the importance of adaptive and evidence-based media literacy strategies, rather than merely normative interventions. This integrative model is expected to form the basis for policymaking and the design of media literacy programs in Indonesian urban areas.
Co-Authors Deden Prayitno Fahlevi, Raka Fangky Antoneus Sorongan Hermanto Siregar Laksamana, Patria Mahad, Haniza Mercurius Broto Legowo, Mercurius Broto Permata, Jan Prince Trang, Trần Trương Thanh Yusof, Rahmawati Mohd