Garuda - Garba Rujukan Digital

Pelatihan Online Content Marketing dan Desain Bagi Pemula Dengan Menggunakan Aplikasi Canva Adi Darmawan; Laksamana, Patria; Saripudin; Suharyanto
Jurnal Abdimas Perbanas Vol. 3 No. 1 (2022): Jurnal Abdimas Perbanas
Publisher : Institut Keuangan-Perbankan Dan Informatika Asia Perbanas

Graphic design and marketing content are two important things in both conventional and digital marketing activities. A good quality of design and content is needed, not only from the aspect of content, design and visual appearance, but also to several other aspects, namely concepts, trends, market segments, costs, and including the applications used. The Canva Graphic Design application is one of the option that can be used for beginners because it has a number of advantages and is easy to operate. In addition, it is also necessary to properly understand the communication aspect so that the content and designs created can be easily accepted and recognized by the public, as well as the legal aspects in order to avoid potential legal problems that may arise as a result of violating the provisions of the Act within the scope of Intellectual Property Rights (IPR). This training is expected to improve the skills and abilities of the participants, especially beginners, to be more creative and innovative in producing good quality content marketing and designs in a relatively easy, fast and inexpensive way. In addition, in general, it is also expected to increase the creative economy business in Indonesia. Keywords: Content Marketing, Design Grafis, Branding

Layanan Prima dan Digitalisasi UMKM Sepatu, Sentra PIK Pulogadung Laksamana, Patria; Saripudin, Saripudin; Suharyanto, Suharyanto; Sorongan, Fangky
Jurnal Abdimas Perbanas Vol. 5 No. 1 (2024): Jurnal Abdimas Perbanas
Publisher : Institut Keuangan-Perbankan Dan Informatika Asia Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56174/jap.v5i1.552

The Covid-19 pandemic has had a significant impact on the retail sector, including the MSME leather shoes industry. One of them is the PIK Pulogadung area, which is known as a shopping center in Jakarta, which has experienced a decrease in customer visits resulting in a decrease in sales turnover. In addition, the lack of support from building managers in carrying out promotions and the Covid-19 pandemic are the biggest challenges for leather shoe stores in PIK Pulogadung. The solution to helping the leather shoe MSME industry is to provide excellent service and digitization. By prioritizing excellent service and adopting a digitization strategy, MSME leather shoe stores can improve operational efficiency, expand market reach, and provide customers with a superior shopping experience. Accessibility and Infrastructure Improvement, Education and Training Improvement, Technology Empowerment, Market Development and Promotion, Provision of Financial Support, Formation of Networks and Collaboration. With these steps, it is hoped that the small industrial village in Pulo Gadung can continue to grow and develop as an industrial center that is competitive, creates jobs, and makes a positive contribution to the regional economy

Pengaruh Kualitas Layanan dan Brand Image Terhadap Loyalitas dengan Kepuasan Nasabah Sebagai Variabel Intervening Pada Produk UlaMM Reguler di PNM Cabang Bogor Yusuf, Muhammad; Laksamana, Patria
Jurnal Manajemen, Akuntansi, Ekonomi Vol. 4 No. 1 (2025): Jurnal Manajemen, Akuntansi, Ekonomi
Publisher : CV. Era Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59066/jmae.v4i1.1223

Penelitian ini bertujuan menguji pengaruh kualitas layanan dan brand image terhadap loyalitas nasabah melalui kepuasan nasabah ULaMM PT. PNM Cabang Bogor. Penelitian menggunakan pendekatan kuantitatif dengan Structural Equation Modeling (SEM) melalui program SmartPLS 4.0. Sampel penelitian terdiri dari 158 nasabah ULaMM PT. PNM Cabang Bogor dengan pengumpulan data menggunakan kuesioner. Hasil analisis menunjukkan bahwa kualitas layanan dan brand image berpengaruh positif terhadap kepuasan nasabah. Kepuasan nasabah juga terbukti berpengaruh positif terhadap loyalitas nasabah. Selain itu, terdapat pengaruh langsung yang positif antara kualitas layanan dan brand image terhadap loyalitas nasabah. Temuan penting lainnya menunjukkan bahwa kepuasan nasabah secara signifikan dapat memediasi pengaruh kualitas layanan dan brand image terhadap loyalitas nasabah ULaMM PT. PNM Cabang Bogor. Hasil penelitian ini dan memberikan implikasi manajerial bahwa upaya meningkatkan kualitas layanan dan membangun brand image yang positif merupakan strategi penting dalam menciptakan kepuasan nasabah yang pada akhirnya akan memperkuat loyalitas nasabah terhadap produk dan layanan PT. PNM.

Pengaruh Social Media Marketing dan Green Knowledge terhadap Purchase Decision yang Dimediasi oleh Brand Image dan Brand Trust Salsabila, Reeta Lastika; Laksamana, Patria
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 5: Juli 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i5.8917

Penelitian ini bertujuan untuk menganalisis pengaruh Pemasaran Media Sosial dan Pengetahuan Hijau terhadap Keputusan Pembelian, dengan Citra Merek dan Kepercayaan Merek sebagai variabel mediasi. Penelitian ini dilakukan pada konsumen air minum dalam kemasan Le Minerale di wilayah Jabodetabek yang merupakan pengguna media sosial aktif. Pendekatan penelitian kuantitatif digunakan, pengumpulan data melalui kuesioner online yang disebarkan kepada 160 responden, dengan 155 tanggapan yang valid untuk analisis. Temuan penelitian mengungkapkan bahwa Pemasaran Media Sosial dan Pengetahuan Hijau secara signifikan dan positif mempengaruhi Keputusan Pembelian. Namun, peran mediasi Citra Merek dan Kepercayaan Merek tidak ditemukan signifikan dalam hubungan ini. Temuan ini memberikan implikasi manajerial bagi perusahaan untuk mengoptimalkan strategi pemasaran digital mereka dan meningkatkan edukasi konsumen tentang keberlanjutan untuk mempengaruhi keputusan pembelian mereka.

Social Media Marketing on Brand Awareness, Brand Preference and Brand Image: A Comparison of Facebook, X and Instagram Laksamana, Patria; Iqbal, Muhammad; Maulani, Denia
Moneter: Jurnal Keuangan dan Perbankan Vol. 13 No. 1 (2025): APRIL
Publisher : Universitas Ibn Khladun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar

This study aims to empirically explore the influence of social media marketing on three fundamental dimensions of brand equity—brand awareness, brand preference, and brand image—within the banking sector. Data were collected from users of three widely used social media platforms: Facebook, X, and Instagram. A total of 283 valid responses were obtained, and the data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) to evaluate the hypothesized relationships. A structured questionnaire was developed to test all research hypotheses, and a non-probability convenience sampling technique was employed, primarily due to its practicality, ease of implementation, and efficiency in accessing a broad audience within a limited timeframe and budget. PLS-SEM was chosen for its robustness in analyzing complex models with latent constructs and its suitability for theory building. The path analysis confirmed that social media marketing exerts a positive and statistically significant influence on brand awareness, brand preference, and brand image. Furthermore, the platform-specific findings reveal that Instagram is the most effective channel for enhancing brand image, while X is more effective in improving brand awareness and brand preference. These insights provide practical value for marketing professionals by informing strategic decisions on platform selection and content prioritization in social media campaigns.

Strategi Inovasi E-Commerce UMKM Sabila Florist Wijaya, Chandra; Laksamana, Patria; Saripudin, Saripudin; Suharyanto, Suharyanto
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 6 No. 3 (2025): Edisi Juli - September
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v6i3.6520

Sabila Florist merupakan salah satu usaha mikro kecil dan menengah (UMKM) yang bergerak di bidang florist dan berlokasi di Jakarta. Usaha ini menghadapi kendala dalam memperluas jangkauan pasar serta meningkatkan daya saing di era digital karena keterbatasan dalam pemanfaatan media pemasaran online. Kegiatan pengabdian ini bertujuan untuk meningkatkan kompetensi pelaku usaha dalam memahami dan menerapkan strategi pemasaran digital sebagai upaya mendukung pertumbuhan dan nilai ekonomi usaha. Metode pelaksanaan dilakukan melalui pendekatan pelatihan dan pendampingan langsung terhadap satu mitra utama, yaitu Sabila Florist, dengan melibatkan dua orang pengelola inti. Materi yang diberikan mencakup pelatihan penggunaan media sosial, aktivasi Google My Business, pembuatan konten promosi digital, serta strategi pemasaran melalui platform marketplace. Hasil kegiatan menunjukkan adanya peningkatan pemahaman strategi digital marketing, peningkatan kemampuan komunikasi daring (softskill), serta potensi peningkatan nilai ekonomi usaha melalui transaksi berbasis online.

The Role Customer Relationship Marketing, Service Quality, Brand Image, and Customer Satisfaction in Customer Loyalty in FMCG Industry Fitriani, Nani; Yafie, Muhammad Fauzan; Laksamana, Patria
Journal of Management and Business Review Vol 22, No 2 (2025)
Publisher : Research Center and Case Clearing House PPM School of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34149/jmbr.v22i2.631

Amid the intense competition in the Fast-Moving Consumer Goods (FMCG) industry, companies must continuously seek ways to build long-term relationships with customers to maintain their loyalty. Customer Relationship Marketing (CRM), service quality, brand image, and customer satisfaction are key factors in sustaining customer loyalty. This study aims to analyze the influence of CRM, service quality, brand image, and customer satisfaction on customer loyalty in Indonesia's FMCG industry. This study employed a quantitative method with a sample of 100 respondents in Jakarta representing FMCG consumers. Data were collected through questionnaires distributed to FMCG users in Jakarta. The collected data were processed using SPSS before further analysis. Statistical test results show that the CRM variable has a significant positive correlation with customer loyalty. The service quality variable also has a significant positive correlation with customer loyalty. In contrast, the findings reveal that the brand image variable does not have a positive correlation and does not influence customer loyalty. Similarly, the customer satisfaction variable shows no positive correlation and no significant or strong relationship with customer loyalty. However, CRM, brand image, service quality, and customer satisfaction, simultaneously, have a significant and positive effect on customer loyalty.

The Role Customer Relationship Marketing, Service Quality, Brand Image, and Customer Satisfaction in Customer Loyalty in FMCG Industry Fitriani, Nani; Yafie, Muhammad Fauzan; Laksamana, Patria
Journal of Management and Business Review Vol 22, No 2 (2025)
Publisher : Research Center and Case Clearing House PPM School of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34149/jmbr.v22i2.631

Amid the intense competition in the Fast-Moving Consumer Goods (FMCG) industry, companies must continuously seek ways to build long-term relationships with customers to maintain their loyalty. Customer Relationship Marketing (CRM), service quality, brand image, and customer satisfaction are key factors in sustaining customer loyalty. This study aims to analyze the influence of CRM, service quality, brand image, and customer satisfaction on customer loyalty in Indonesia's FMCG industry. This study employed a quantitative method with a sample of 100 respondents in Jakarta representing FMCG consumers. Data were collected through questionnaires distributed to FMCG users in Jakarta. The collected data were processed using SPSS before further analysis. Statistical test results show that the CRM variable has a significant positive correlation with customer loyalty. The service quality variable also has a significant positive correlation with customer loyalty. In contrast, the findings reveal that the brand image variable does not have a positive correlation and does not influence customer loyalty. Similarly, the customer satisfaction variable shows no positive correlation and no significant or strong relationship with customer loyalty. However, CRM, brand image, service quality, and customer satisfaction, simultaneously, have a significant and positive effect on customer loyalty.

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