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All Journal Sabangka Abdimas Jurnal Pengabdian Masyarakat Sabangka
Kurniawan, Nando Dwi
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Humanities Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering Social Sciences Other

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PEMBERDAYAAN PETANI DAN EDUKASI HUKUM DAGANG DALAM PEMASARAN PRODUK AGRIBISNIS BERKELANJUTAN Pratama, Triyan Bayu; Kurniawan, Nando Dwi; Rahman Wiyono, Agung Abdul
Jurnal Pengabdian Masyarakat Sabangka Vol 4 No 06 (2025): Jurnal Pengabdian Masyarakat Sabangka
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/sabangka.v4i06.1868

Abstract

Empowering farmers in Ketapang Village, Kademangan District, Probolinggo City, has become one of the areas with considerable agribusiness potential, both in terms of natural resources and labor. A lack of legal understanding weakens farmers' bargaining position when dealing with other business actors, while limited digital literacy hinders access to wider markets. This community service activity aims to empower farmers through education on trade law and training in sustainable agribusiness product marketing. The method used is Participatory Rural Appraisal (PRA), which actively involves farmers in problem identification, training, mentoring, and evaluation. The results of the activity show a significant increase in farmers' understanding of trade law, farm management skills, and digital and sustainable marketing strategies. Thus, this activity contributes to the creation of a fair, competitive, and sustainable agricultural system, in line with the Sustainable Development Goals (SDGs).
Co-Authors Pratama, Triyan Bayu Rahman Wiyono, Agung Abdul