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All Journal JBTI : Jurnal Bisnis : Teori dan Implementasi Jurnal Ilmiah Ekonomi Global Masa Kini
Elvina Yulindra Hazanah
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Economics, Econometrics & Finance

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The Organization-Public Relations, Situational Factors, and Public Participation in Corporate Social Responsibility: The Moderating Role of Corporate Social Responsibility Motivation Elvina Yulindra Hazanah; Atikah Nur Fadlilah; Ina Ayu Dya Kusumawati; Alex Johanes Simamora
Jurnal Ilmiah Ekonomi Global Masa Kini Vol. 16 No. 2 (2025): Vol. 16 No. 2
Publisher : Universitas Indo Global Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36982/jiegmk.v16i2.6094

Abstract

Organizational-public relations and situational factors determine public participation in corporate social responsibility (CSR) programs, and their effectiveness is also determined by corporate motivation. This study aims to examine the influence of organizational-public relations and situational factors on public participation in CSR activities, as well as to examine the moderating role of CSR motivation on the influence of organizational-public relations and situational factors on public participation. This study uses three theories, namely relationship management theory, situational problem-solving theory, and attribution theory to explain how trust, commitment, mutual control, satisfaction, guidance, and problem-solving motivation influence public participation. This study uses online CSR campaigns conducted by Unilever Indonesia and Danone Indonesia. The research sample included 399 respondents who were followers of Unilever Indonesia and Danone Indonesia on social media. The research variables were measured using a 7-point Likert scale questionnaire. Data analysis used the SEM-PLS-based path analysis method. Based on data analysis, this study found that the organization-public relationship and situational factors had a positive effect on public participation in CSR activities. In addition, CSR motivation acts as a moderating variable, where public-serving motivation strengthens, while companies-serving motivation weakens the influence of the organization-public relationship and situational factors on public participation. These findings have important implications for corporate communication strategies in increasing public involvement in social value-based CSR programs.  Keywords: organization-public relations, situational factors, corporate social responsibility participation, corporate social responsibility motivation
Boosting Tourism Performance via Digital Transformation: Strategic and Sustainable HRM as Key Mediators Dian Marlina Verawati; Andhatu Achsa; Sofyan Ashari Nur; Elvina Yulindra Hazanah; Prahesta Tri Hardono
JBTI : Jurnal Bisnis : Teori dan Implementasi Vol. 16 No. 3 (2025): December 2025
Publisher : Universitas Muhammadiyah Yogyakarta

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Abstract

This study aims to analyse the effect of digital transformation on organisational performance in the context of Borobudur tourism destination management, by testing the mediating role of strategic human resource management (SHRM) and sustainable human resource management (SuHRM). Digital transformation is seen as a crucial factor in increasing the competitiveness of tourism destinations, but its impact on organisational performance is not fully understood, especially when not accompanied by adaptive and sustainable HRM practices. This research uses a quantitative approach with Structural Equation Modeling based on Partial Least Squares (SEM-PLS) method. The sample consists of 230 respondents who are directly involved in the management of Borobudur tourist destinations, such as tourist attraction managers, homestay business people, tour guides, and tourist village officials. The results of the analysis show that digital transformation has a direct effect on organisational performance, as well as indirectly through the mediating role of SHRM and SuHRM. The implications of these findings emphasise the importance of synergy between technology adoption and strengthening HR capacity in improving the effectiveness and sustainability of tourist destination management.
Co-Authors Alex Johanes Simamora Atikah Nur Fadlilah Ina Ayu Dya Kusumawati Prahesta Tri Hardono Sofyan Ashari Nur Verawati, Dian Marlina