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All Journal JBTI : Jurnal Bisnis : Teori dan Implementasi International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Jurnal Projemen UNIPA
Sofyan Ashari Nur
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Energy Social Sciences Other

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BUSINESS MANAGEMENT TRAINING FOR UMKM ACTORS IN BALESARI VILLAGE, WINDUSARI DISTRICT, MAGELANG REGENCY Hanung Eka Atmaja; Satrio Tegar Sadewo; Yesica Apriliana Paska; Miftachul Mujib; Sofyan Ashari Nur; Ipuk Widayanti
International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Vol. 4 No. 3 (2024): November 2024 - February 2025
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/irpitage.v4i2.2040

Abstract

The community service program carried out in Balesari Village, Windusari District, Magelang Regency aims to identify the obstacles or problems experienced by MSME actors so that the problems can be identified which can then be used as coaching material in each MSME so that MSMEs can develop and encourage the economy of the surrounding community. The methods used are counseling, tutorials and discussions. Human Resources (HR) in an organization is a very important element. MSMEs really need superior HR in knowledge and skills about business management to manage their businesses for the progress of their businesses. Therefore, MSME managers are expected to have the skills to manage their business operations, as well as manage facilities and infrastructure in their businesses. When MSME managers have good business management knowledge, it will make it easier for their businesses to continue to develop and run dynamically and flexibly in facing all the demands of changing times. Therefore, the activities carried out in this community service are by assisting MSME actors, especially related partners, to develop their businesses so that they are able to compete with other MSMEs by holding training, delivering materials, and mentoring on business management which includes marketing management , innovation and product development and technology and information management. Partners are assisted by the community service team to carry out business management and use technology properly to expand the market and increase product appeal to win market competition.practices.
Boosting Tourism Performance via Digital Transformation: Strategic and Sustainable HRM as Key Mediators Dian Marlina Verawati; Andhatu Achsa; Sofyan Ashari Nur; Elvina Yulindra Hazanah; Prahesta Tri Hardono
JBTI : Jurnal Bisnis : Teori dan Implementasi Vol. 16 No. 3 (2025): December 2025
Publisher : Universitas Muhammadiyah Yogyakarta

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Abstract

This study aims to analyse the effect of digital transformation on organisational performance in the context of Borobudur tourism destination management, by testing the mediating role of strategic human resource management (SHRM) and sustainable human resource management (SuHRM). Digital transformation is seen as a crucial factor in increasing the competitiveness of tourism destinations, but its impact on organisational performance is not fully understood, especially when not accompanied by adaptive and sustainable HRM practices. This research uses a quantitative approach with Structural Equation Modeling based on Partial Least Squares (SEM-PLS) method. The sample consists of 230 respondents who are directly involved in the management of Borobudur tourist destinations, such as tourist attraction managers, homestay business people, tour guides, and tourist village officials. The results of the analysis show that digital transformation has a direct effect on organisational performance, as well as indirectly through the mediating role of SHRM and SuHRM. The implications of these findings emphasise the importance of synergy between technology adoption and strengthening HR capacity in improving the effectiveness and sustainability of tourist destination management.
Perbedaan Akses Bantuan Sosial antara Wilayah Perkotaan dan Pedesaan: Analisis Multinomial Pilihan Lokasi Pengambilan Bantuan PKH di Yogyakarta Nabila Ariini Rosyada; Dwi Listiani; Sofyan Ashari Nur
Jurnal Projemen UNIPA Vol 13 No 3 (2026): September : Jurnal Projemen UNIPA
Publisher : Universitas Nusa Nipa Maumere

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/projemen.v13i3.1538

Abstract

The Family Hope Program (Program Keluarga Harapan/PKH) is a conditional cash transfer program aimed at reducing poverty in Indonesia. The effectiveness of PKH disbursement depends not only on the amount and targeting accuracy of assistance but also on the accessibility of disbursement locations for beneficiary households, particularly in rural areas. This study analyzes how regional status (urban or rural) affects PKH disbursement location choice in the Special Region of Yogyakarta. The data are drawn from the 2020 National Socio-Economic Survey (Susenas) of Yogyakarta Province, with 697 PKH-recipient households as the unit of analysis. We used multinomial logistic regression, with ATM as the reference (base) outcome, compared with Post Office, Bank Office, Bank Agent, and other locations. The results show that regional status significantly affects the choice of disbursement location for the Bank Office, Bank Agent, and Other categories (p<0.05), but not for the Post Office (p>0.05). Rural households tend to prefer Bank Offices and Bank Agents over ATMs, while urban households predominantly use ATMs. These findings suggest the need to strengthen non-ATM banking infrastructure, such as Bank Agents/Laku Pandai, in rural areas to make PKH disbursement more inclusive and efficient.
Co-Authors Dwi Listiani Elvina Yulindra Hazanah Hanung Eka Atmaja Mujib, Miftachul Nabila Ariini Rosyada Prahesta Tri Hardono Satrio Tegar Sadewo Verawati, Dian Marlina Widayanti, Ipuk Yesica Apriliana Paska