Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal PUCUK REBUNG: Jurnal Pengabdian kepada Masyarakat
Nahya Azzahra
Unknown Affiliation
Humanities Environmental Science Social Sciences Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengemasan dan Pemasaran Digital Produk UMKM Desa Empat Balai-Kuok, Kampar Eni Yulinda; Togi Ulla Dharmawan; Ribka Septiani Panjaitan; Futri Aryaningsih; Stefanus Yesaya; M.Hafiz Trimayuda; Michael Geremia Siagian; Syafanissa Dewita Ayura; Nahya Azzahra; Sisilia Yunita; Zaharatul Aini
Pucuk Rebung: Jurnal Pengabdian kepada Masyarakat Vol. 3 No. 2 (2023): November
Publisher : Jurusan Ilmu Pendidikan Fakultas Keguruan dan Ilmu Pendidikan Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33578/pure.v3i2.p92-103

Abstract

In the context of Empat Balai Kuok village, the Micro, Small and Medium Enterprises (MSME) sector has diverse product types with better development potential. However, the survey results indicate that several MSMEs still face challenges in understanding and building brand identity (branding) for their products. The Kukerta Integration group work program aims to increase the empowerment of local MSMEs by focusing on improving product quality, which will enable wider marketing expansion. The implementation of the work program by the Kukerta Integration Group has involved structured task allocation. One of the roles carried out is the event coordinator for the socialization of marketing strategies and administrative aspects of business licensing. Apart from that, this role also involves conveying knowledge about the assistance resources provided by the government to support the development of MSMEs. The KKN team has also carried out an in-depth analysis of the level of knowledge of the Empat Balai village community regarding marketing, where significant deficiencies were found, such as the absence of logos, labels with expiration date information, and product composition. These aspects should be attractive factors for potential buyers
Co-Authors Futri Aryaningsih M.Hafiz Trimayuda Michael Geremia Siagian Ribka Septiani Panjaitan Sisilia Yunita Stefanus Yesaya Syafanissa Dewita Ayura Togi Ulla Dharmawan Zaharatul Aini