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All Journal Madani: Multidisciplinary Scientific Journal
Lutfia, Zahwa
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Physics Public Health Social Sciences Other

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The Influence of Digital Marketing on MSME Marketing in the Polmed Canteen Apriana, Widya; Sutanto, Larasati Amanda; Lutfia, Zahwa
Madani: Jurnal Ilmiah Multidisiplin Vol 3, No 11 (2025): December 2025
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.17845137

Abstract

The sophistication of technology in today’s digital era is widely felt by all of us. This sophistication is not only seen in platforms but also in market structures that continue to evolve over time. Without realizing it, the expansion of the digital market has penetrated and grown everywhere. Digitalization has changed the way transactions and marketing are conducted. MSMEs not only have to compete with other MSMEs but are also expected to utilize digital marketing. This study focuses on the extent to which the MSME canteen at the Medan State Polytechnic utilizes digital marketing and is expected to serve as a reference for better research literature.
Co-Authors Apriana, Widya Sutanto, Larasati Amanda