Madani: Multidisciplinary Scientific Journal
Vol 3, No 11 (2025): December 2025

The Influence of Digital Marketing on MSME Marketing in the Polmed Canteen

Apriana, Widya (Unknown)
Sutanto, Larasati Amanda (Unknown)
Lutfia, Zahwa (Unknown)

Article Info

Publish Date
07 Dec 2025

Abstract

The sophistication of technology in today’s digital era is widely felt by all of us. This sophistication is not only seen in platforms but also in market structures that continue to evolve over time. Without realizing it, the expansion of the digital market has penetrated and grown everywhere. Digitalization has changed the way transactions and marketing are conducted. MSMEs not only have to compete with other MSMEs but are also expected to utilize digital marketing. This study focuses on the extent to which the MSME canteen at the Medan State Polytechnic utilizes digital marketing and is expected to serve as a reference for better research literature.

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Journal Info
Madani: Multidisciplinary Scientific Journal
Website

Abbrev

MAJIM

Publisher

Yayasan Daarul Huda Kruengmane

Subject

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Physics Public Health Social Sciences Other

Description

Madani: Jurnal Ilmiah Multidisiplin diterbitkan oleh Yayasan Daarul Huda Kruengmane. Madani: Jurnal Ilmiah Multidisiplin menerbitkan artikel bidang multidisiplin, mencakupi bidang Pendidikan, Hukum, Ekonomi, Agama, Pendidikan, Kesehatan, Teknik, Kebijakan Publik, Pariwisata, Sosial dan Politik, ...